Website Traffic Isn’t Enough: Why You Should Focus on Visitor Intent This October
Website Traffic Isn’t Enough: Why You Should Focus on Visitor Intent This October
In the digital era, all businesses strive to drive as much traffic as possible to their websites. Although this approach could yield millions of impressions, traffic isn’t success. The most undervalued metric is visiting intent — knowing why someone is visiting your site and what they are looking for.
This October don’t simply get visitors but find and convert “intenders” — visitors who have an action intention who are most likely to move the needle. We explain why visitor intent matters and Digital 55’s products will convert anonymous traffic into leads.
Understanding the Concept of "Intenders"
“Intenders” are site visitors who visit with a particular purpose in mind. They’re not simply scrolling, they’re looking for products, services, or content. These visitors are very useful because they’re getting a step closer to an action — purchasing, subscribing to a service, asking for more information. Intentioners, in contrast to casual visitors, have a higher potential to convert, which makes them prime targets for targeted marketing.
For instance, the user visiting your website may be browsing through your blog or checking out your offerings. But an intender is more likely to navigate right to product pages, do some feature research, and maybe even put products in their cart or complete a form. They want to engage with you, you just need to enable them to make the next step.
Why Identifying Visitor Intent Matters More Than Just Traffic
The analytics for traffic such as pageviews and sessions are helpful, but usually only tell us about some of it. If you’re getting thousands of visits per day and they’re not aligned to what you’re trying to do, that’s wasted money. Intent will go a step further and reveal exactly what your visitors are trying to achieve when visiting your site.
Identifying intent helps you:
- Focus on intenders: With intenders as your goal, you’ll be able to spend money nurturing converts.
- Personalize user experience: If you know what a visitor needs, you can better adapt your messaging and promotions accordingly.
- Boost ROI: By catering to visitor intent, your marketing efforts will get a more effective return on investment as you’re targeting intent-based users with intent who are eager to decide.
Digital 55: Transforming Unidentified Site Traffic into Leads
Knowing how visitors will behave and using it efficiently requires a set of tools. Digital 55 provides a suite of features to convert inactive website visitors into relevant leads. Here’s how:
1. Visitor IQ: High Performance Visitor Statistics.
Digital 55’s cutting-edge B2C lead generation tool helps brands to identify who’s coming to their site and even more importantly, what they are interested in. Visitor IQ gives detailed visitor stats such as which pages the visitors go to, how long they spend on your site, and what actions they take. This information helps you find savvy traffic and segment it for advertising.
If someone visits your pricing page several times, or visits the same product category more than once, for instance, then you can take them to be an intender. If you have that data, you can trigger personalized messaging to nudge them towards conversion (a discount or another email).
2. Lead Acquisition Software: Capture Intent at Key Times.
Digital 55’s lead generation software allows you to gather visitors’ data at their fingertips. When placing forms or pop-ups at times where an intender is most likely to be active, you can ask them to submit their contact information. If you’re providing them with something to vouch for, such as an eBook, webinar invitation or discount code, that can further motivate them to post information.
These are useful to get leads that you can then cultivate the lead, making an unsolicited visitor a known lead with less complication.
3. CRM Connectivity: Conveniently Track and Nurture Leads.
Once you have visitor intent and contact details, you need to maintain momentum. Digital 55 CRM integrations allow for quick identification of leads, as well as nurture with targeted follow-up. The CRM suite can be applied to automated email blasts or custom workflows so you can stay in touch with prospects and help funnel them.
4. Data-Analytics: Target for Purpose.
Behavior changes all the time and so should your strategy. Digital 55 also offers regular reports and insights so you can train your website and marketing to better identify intent. By constantly optimizing based on real-time information, you can increase conversion and make sure that your website is working as a lead generator.
Focus on Visitor Intent This October
Website traffic is a great sign of exposure, but in today’s competitive online environment, it doesn’t mean anything. Identifying visitors, especially intenders, is essential to convert traffic into leads. You can search, snare, and grow intent visitors by using Digital 55’s tools so you know your efforts are producing true business results.
This October, replace number-crunching with intent-capturing. Start utilizing Digital 55’s services to leverage every customer encounter — because knowing what your visitors want is the best way to convert them into loyal customers.
Get Started with Visitor IQ
Don’t let potential leads slip through the cracks. Transform your website into a lead generation powerhouse with Visitor IQ. For more information, visit Digital 55 or reach out directly at sales@digital-55.com and discover how Visitor IQ can revolutionize your online business strategy.
In the digital era, all businesses strive to drive as much traffic as possible to their websites. Although this approach could yield millions of impressions, traffic isn’t success. The most undervalued metric is visiting intent — knowing why someone is visiting your site and what they are looking for.
This October don’t simply get visitors but find and convert “intenders” — visitors who have an action intention who are most likely to move the needle. We explain why visitor intent matters and Digital 55’s products will convert anonymous traffic into leads.
Understanding the Concept of "Intenders"
“Intenders” are site visitors who visit with a particular purpose in mind. They’re not simply scrolling, they’re looking for products, services, or content. These visitors are very useful because they’re getting a step closer to an action — purchasing, subscribing to a service, asking for more information. Intentioners, in contrast to casual visitors, have a higher potential to convert, which makes them prime targets for targeted marketing.
For instance, the user visiting your website may be browsing through your blog or checking out your offerings. But an intender is more likely to navigate right to product pages, do some feature research, and maybe even put products in their cart or complete a form. They want to engage with you, you just need to enable them to make the next step.
Why Identifying Visitor Intent Matters More Than Just Traffic
The analytics for traffic such as pageviews and sessions are helpful, but usually only tell us about some of it. If you’re getting thousands of visits per day and they’re not aligned to what you’re trying to do, that’s wasted money. Intent will go a step further and reveal exactly what your visitors are trying to achieve when visiting your site.
Identifying intent helps you:
- Focus on intenders: With intenders as your goal, you’ll be able to spend money nurturing converts.
- Personalize user experience: If you know what a visitor needs, you can better adapt your messaging and promotions accordingly.
- Boost ROI: By catering to visitor intent, your marketing efforts will get a more effective return on investment as you’re targeting intent-based users with intent who are eager to decide.
Digital 55: Transforming Unidentified Site Traffic into Leads
Knowing how visitors will behave and using it efficiently requires a set of tools. Digital 55 provides a suite of features to convert inactive website visitors into relevant leads. Here’s how:
1. Visitor IQ: High Performance Visitor Statistics.
Digital 55’s cutting-edge B2C lead generation tool helps brands to identify who’s coming to their site and even more importantly, what they are interested in. Visitor IQ gives detailed visitor stats such as which pages the visitors go to, how long they spend on your site, and what actions they take. This information helps you find savvy traffic and segment it for advertising.
If someone visits your pricing page several times, or visits the same product category more than once, for instance, then you can take them to be an intender. If you have that data, you can trigger personalized messaging to nudge them towards conversion (a discount or another email).
2. Lead Acquisition Software: Capture Intent at Key Times.
Digital 55’s lead generation software allows you to gather visitors’ data at their fingertips. When placing forms or pop-ups at times where an intender is most likely to be active, you can ask them to submit their contact information. If you’re providing them with something to vouch for, such as an eBook, webinar invitation or discount code, that can further motivate them to post information.
These are useful to get leads that you can then cultivate the lead, making an unsolicited visitor a known lead with less complication.
3. CRM Connectivity: Conveniently Track and Nurture Leads.
Once you have visitor intent and contact details, you need to maintain momentum. Digital 55 CRM integrations allow for quick identification of leads, as well as nurture with targeted follow-up. The CRM suite can be applied to automated email blasts or custom workflows so you can stay in touch with prospects and help funnel them.
4. Data-Analytics: Target for Purpose.
Behavior changes all the time and so should your strategy. Digital 55 also offers regular reports and insights so you can train your website and marketing to better identify intent. By constantly optimizing based on real-time information, you can increase conversion and make sure that your website is working as a lead generator.
Focus on Visitor Intent This October
Website traffic is a great sign of exposure, but in today’s competitive online environment, it doesn’t mean anything. Identifying visitors, especially intenders, is essential to convert traffic into leads. You can search, snare, and grow intent visitors by using Digital 55’s tools so you know your efforts are producing true business results.
This October, replace number-crunching with intent-capturing. Start utilizing Digital 55’s services to leverage every customer encounter — because knowing what your visitors want is the best way to convert them into loyal customers.
Get Started with Visitor IQ
Don’t let potential leads slip through the cracks. Transform your website into a lead generation powerhouse with Visitor IQ. For more information, visit Digital 55 or reach out directly at sales@digital-55.com and discover how Visitor IQ can revolutionize your online business strategy.
Figuring out who is visiting your website – and why – is critical to your marketing efforts and your business growth. But a significant chunk of the traffic to your site will be anonymous and your analytics tools will have no idea who they are. Visitor IQ will.
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