How do small businesses navigate the mystery of digital marketing?

Know your goals for your business’ website

Small businesses must identify what they want from their website performance. We refer to these as KPIs (Key Performance Indicators). Some examples of KPIs for small businesses are:

• Increase website traffic.
• Generate warm leads with forms
• Create more exposure for your brand or business in general

Something that must be factored into this strategy is a marketing budget. Your marketing budget needs to address a website strategy that sells your story, and that creates exposure for your business. We suggest a minimum of $1,000 per month investment.

Work with the right partner

The right marketing partner will understand how important these components are to a successful marketing strategy, especially for small businesses. Building a website that effectively establishes credibility and sells your story for lead generation takes a lot of marketing knowledge and skill. The firm you hire needs to not only build a website, but also create a design that sets you apart from your competitors, write persuasive marketing messaging, and be able to host and secure a website. Be sure to explore their work and make sure the value you are paying equals the results you need.

Create exposure for your website to your target audience

Creating exposure and generating leads are all a part of marketing tactics and there are many ways to do this. Here are some of the best ways to accomplish this for a small business.

• SEO (Search Engine Optimization) A website that is built and structured correctly will have proper SEO in place. This will allow Google and other search engines to rank your website and allow it to show up for your target audience. The better the SEO, the higher your website will rank on local search engines and the more likely traffic will be generated to your website.

• Content is key. Create blogs, videos, or case studies. This is a great way to tell your story.

• PPC (Pay Per Click) Advertising promotes your business through different types of ads on search engines. This puts your search ads above organic search, which allows you to promote your business effectively.

• Social Media Advertising (more commonly known as Digital Advertising) targets those specific platforms to get your message directly to the audience.

• Email marketing is the most effective way to direct your content to a specific person and know the behavior of each message.

Your small business cannot afford to miss out on a comprehensive marketing strategy that tells your story. Put a full-court strategy on creating exposure with content building, PPC or Digital Advertising, and/or an Email marketing program.

We are Digital 55, a firm that handles all of the above. We focus on small businesses and we create websites that sell high-end creative design with knowledgeable marketing messaging. Our company delivers a complete single source that can help any small business with its strategy. We have built a marketing package that utilizes not only an effective website and lead generation but also connects to our CRM (Inugo, the Simple and Easy CRM) that centralizes our clients’ leads. Our technology also uses our email marketing platform (1Point Interactive) to communicate to those leads automatically. We connect Google Analytics to every client website, so our clients can understand where their leads are coming from. We believe that you should always know your data. Contact us today so we can help you create your small business digital marketing plan.