January 15, 2021No Comments

4 Content Trends to Keep Your Eye on in 2021

Relevant and engaging content is important to your company and its success. 2020 has revolutionized and changed the type of content that is created. Implementing and finding ways to create new content can help your company increase engagement across platforms. Keep your eyes sharp because content trends are constantly changing. 

1. In-the-moment content.  

Show your customers who your company is. Content that is real time shows what your company is doing day to day.People want to see the faces behind the brand. Do not hesitate to show people who your company is and what your working environment is like! 

It may be difficult if everyone is working from home, but there are ways to do this. You can take screenshots from team meetings or have employees show snippets of their home office set-ups! Be real.

2. Purposeful Content

Content with a purpose is key to the success of what you are promoting. Being purpose-driven in your business is important otherwise what is the point of what you are doing? More and more people are looking to interact with brands who care about the world and have a purpose behind their business. 

If you have not hopped on this trend yet there is still time to as you plan for the new year. Find a cause that your company can get behind. Then you are able to work it into your marketing plan and brand strategy by donating proceeds, products, or services and volunteer your company’s time for something that matters and makes a difference. Adopting this approach into your brand allows you to connect with more customers and creates greater value for your employees. 

3. Video Content

Producing video messaging became the preferred content marketing method in 2020 and a trend that is here to stay. A short video can often give customers that information they want all in one place versus reading and searching for the answers to their questions. 

These videos do not have to be the highest quality. You are not creating a major motion picture that the whole world will see. Your video should be pleasing to the eye and have a main focal point. The video you create should be more than just you talking into your phone, but not too much more. You want it to be as real and concise as possible.  

Here are some helpful tips on creating video content.

4. Podcasts

Podcasts are just simple conversations. It is audio content that does not have to be heavily edited similar to the video content. All you need is something to say and people to listen. Editing a podcast should be nothing more than a few hours of work. Time is money and by creating content this way you are saving time and money. 

It can be simple and easy to create and publish a podcast, here are some tips on starting a podcast. 

Conclusion

Keep up on content trends that can impact your business. Don’t hesitate to try new things that could greatly improve your brand presence. Contact us here if you have any questions. We are here for you.

January 15, 2021No Comments

CRM For Small Business

A CRM or Customer Relationship Management system helps to streamline sales and boost your company’s revenue. In fact, sources say that CRM systems can increase revenue by about 41%, PER SALESPERSON. An online CRM allows your small business to organize leads from the website and track them throughout the entire sales process.

Marketing is not about single interactions-- it’s about building a complete customer experience. With a CRM system, you can accurately track each customer’s information.

A CRM can capture and analyze months of customer behavior data which lets you better understand the different decisions that guided customers throughout the sale. You can use this information to improve your marketing strategies. For example, changing email campaigns to see how customers interact with them. The open and click data collected can guide you to the optimal way to reach your target audience. A CRM can improve the efficiency of your entire team from sales to customer service. It is very easy to produce workflows on which the staff is able to stick with every day with CRM tools.

A CRM for your Small Business

By investing in a CRM, it gives your company the tools and data it needs to wow your customers. We've found that a 5% increase in customer retention can increase a business’s profitability by 75%. Not only can a CRM focus on a customer’s behavior data but it can also focus on the customer itself.

Regardless of your company's size, there will always be room for improvement within your sales and marketing departments. ​Whether it automates follow-up on a new lead, or provides a reliable new customer integration process, ​A CRM is able to improve the entire team's productivity-from distribution to customer service.

Every business is looking for solid lead generation programs to feed prospect information to its' sales team. INUGO The Simple & Easy CRM is able to integrate a campaign communication platform, customized instant quote tools, as well as our anonymous website visitor identification tool. CONTACT US TODAY to learn more!

November 2, 2020No Comments

Productivity in Small Businesses

What tools can your small business implement to keep your employees productive?

If you want your team to be productive, it’s important to have the right internal tools and to ensure that everyone who needs them uses them. Something as simple as a cloud database where everyone can access the information they need will make a world of difference. Instead of everything getting lost in an email chain that might take an employee 20 minutes to find, think about investing in software that will make your business run more efficiently. Running more efficiently leads to greater productivity. 

Software can help improve your productivity.

There are so many examples of these products it can make your head spin! One thing that Digital 55 uses is our own Customer Relationship Management (CRM) tool. It allows us to keep our contacts all in one place. If your sales rep reaches out to a client and then goes to lunch, but billing has a question and needs to reach out to that same client, they don’t need to wait for the sales rep to return to the office. Billing can easily access our CRM for the information that they need because it’s all stored in one place.

The options are endless!

Another way to streamline efficiency is for your team members to use a productivity tool that acts like a planner. This way you can keep track of your tasks as they come in, and as they are completed. Tools like Monday, Trello, Basecamp, Asana, Evernote, and Planner on G-Suite are only a few of the many tools out there. Some are even free to use!

If you take the time to do a little research, there’s a tool out there that will help you keep your employees more productive on a daily basis. Tell us about some of the tools your business uses to stay organized and on track. We’d love to hear from you!

If you looking for more tips on how to be productivity in the workplace check out this article! 

If you’re in need of a CRM system or want to hear more about it contact us here!

 

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