Is Your Website Hosting Protecting You?
Is Your Website Hosting Protecting You?
WordPress, currently the most popular Content Management System (CMS) on the market, is estimated at running 33.1% of all websites. Its ease of use and extensive library of third-party plug-ins make it the ideal platform for many websites.
This popularity, however, makes it a very appealing target for hacking. This is particularly true if you or your hosting provider is not diligent in keeping up with updates. Even with all security updates in place your WordPress site still might be compromised. What happens then?
Once a site has been compromised then all data on it should be considered suspect. Any information accessible from the site may have been copied or modified including the creation of new backdoors allowing the hackers or others to gain control over the compromised website even if the original point of entry is closed. The best defense is having a good backup system in place and restoring the website to a point prior to the hacking. This isn’t always an option. For example, if the hack was not immediately detected then the backups themselves can become compromised. It may be necessary to try to clean the site, which is a rather involved process.
At Digital 55 our expert team of developers and support staff are able to examine hacked websites, clean compromised website files, help change system passwords, apply updates, and assist in policy changes to make future hacks less likely to be successful. Additionally, we offer website hosting and management packages where we keep your site updated with the latest security patches and new feature releases.
Ready to transform your online presence and attract
your ideal clients? Contact us today to get started with our exclusive Marketing Package and take your interior business to new heights!
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3 Marketing Mistakes to Avoid in 2023
3 Marketing Mistakes toAvoid
1
Relying on a Single Channel for Marketing
Companies may make the mistake of relying too heavily on a single channel, such as social media, for their marketing efforts. This can lead to a lack of diversity in their marketing strategy and a failure to reach their full potential audience. To be effective, companies need to adopt a multi-channel approach and utilize a variety of platforms and strategies to reach their target audience.
2
Neglecting Analytics & Metrics
Companies may neglect to track and analyze their marketing efforts, which can lead to ineffective decision making and an inability to measure the success of their campaigns.
3
Not Staying Relevant
Companies may make the mistake of not evolving their brand to stay relevant to changing customer preferences and market trends. This can result in a brand that becomes outdated or loses touch with its target audience.
Before you make these or any further marketing mistakes, contact us to put together an effective marketing plan for 2023.
3 Marketing Trends for 2023
3 Marketing Trends for2023
1
Personalization
Personalization marketing is important for companies because it allows businesses to tailor their marketing efforts and messaging to specific audience segments, resulting in a more personalized and relevant experience for customers.
Personalization marketing allows businesses to:
- Improve customer engagement: Personalization marketing helps businesses connect with their customers on a deeper level by providing them with relevant and targeted messaging.
- Increase conversions: Personalization marketing can help businesses increase conversions by providing customers with offers and recommendations that are more likely to be of interest to them.
- Enhance customer loyalty: Personalization marketing can help businesses build customer loyalty by providing a more personalized and enjoyable experience for customers.
- Differentiate from competitors: Personalization marketing can help businesses differentiate themselves from their competitors by providing a unique and personalized experience for customers.
Overall, personalization marketing is an important part of a company’s marketing strategy and can help businesses improve customer engagement, increase conversions, enhance customer loyalty, and differentiate themselves from competitors.
2
Digital Advertising
Digital advertising is important for companies because it allows businesses to reach and target specific audiences through online platforms. Digital advertising includes a range of tactics, such as display ads, search engine marketing, social media advertising, and email marketing, which can be used to reach potential customers at various stages of the purchase journey.
Digital advertising allows businesses to:
- Reach a wider audience: Digital advertising allows companies to reach a larger and more diverse audience than traditional advertising methods.
- Target specific demographics: Digital advertising allows businesses to target their ads to specific demographics, such as age, gender, location, and interests.
- Measure effectiveness: Digital advertising provides detailed analytics and tracking capabilities, allowing businesses to measure the effectiveness of their campaigns and make data-driven decisions.
- Adapt and optimize campaigns: Digital advertising allows businesses to quickly and easily make changes to their campaigns based on data and feedback, allowing for continuous optimization and improvement.
Overall, digital advertising is an important part of a company’s marketing strategy and can help businesses reach and engage potential customers in the digital age.
3
Video Marketing
Video marketing is important for companies because it is an effective way to engage and connect with customers. Video allows businesses to showcase their products and services in a visually appealing and attention-grabbing way.
Video marketing allows businesses to:
- Increase brand awareness: Video can help businesses increase brand awareness by creating engaging and memorable content that resonates with their target audience.
- Improve customer engagement: Video allows businesses to connect with their audience on a deeper level, creating a more personal and engaging experience.
- Increase conversions: Video can be a powerful tool for driving conversions, as it allows businesses to showcase their products or services in action and demonstrate their value to potential customers.
- Enhance SEO: Video can also help businesses improve their search engine rankings, as search engines favor websites with high-quality, relevant video content.
Overall, video marketing is an important part of a company’s marketing strategy and can help businesses build brand awareness, engage with customers, and drive conversions.