How Visitor IQ Works: Turning Anonymous Website Visitors into Loyal Customers
How Visitor IQ Works: Turning Anonymous Website Visitors into Loyal Customers
How Visitor IQ Works: Turning Anonymous Website Visitors into Loyal Customers
Your website is getting traffic—but how many of those visitors actually turn into paying customers? The reality is, most businesses lose out on high-value leads simply because they don’t know who’s visiting their site. That’s where Visitor IQ comes in. This powerful tool helps you identify anonymous visitors, collect valuable data on these visitors, and convert them into loyal customers. Now, let’s break down exactly how it works and why it’s a game-changer for your business.
Step 1: Reveal Who’s Visiting Your Website, Even If They Stay Anonymous!
Before engaging with potential customers, you need to identify who they are. Visitor IQ uses advanced tracking technology to ethically and securely identify anonymous website visitors, even if they don’t fill out a form or make direct contact. Visitor IQ can gather up to 300 unique data points on these visitors, helping you market your business more effectively and provide insights on how to engage with them. Here are just a few of the numerous data points Visitor IQ can collect:
- Contact Information (Name, Email Phone Number)
- Business Details (Company Name)
- Demographic Insights (Estimated Income, Homeownership Status)
- Vehicle Data (Make & Model, Year)
- Consumer interests (Preferred Content, Shopping & Lifestyle Habits)
- And much more
Step 2: Analyze, Filter, and Send High-Value Leads Straight to Your CRM
The data Visitor IQ collects is carefully analyzed to identify valuable leads and filter out irrelevant traffic. This ensures that the leads you receive are most relevant to your business’s products and services. The last thing your business needs is bots and automated systems cluttering your website and CRM. Once an anonymous visitor’s identity is confirmed, Visitor IQ takes the gathered contact information (e.g., email addresses, phone numbers) and automatically integrates it into your CRM as a potential lead. This process updates visitor details seamlessly, ensuring a streamlined lead management system for you and your team.
Step 3: Automate Personalized Outreach & Boost Conversions
Once your leads are integrated into your CRM, Visitor IQ initiates personalized email outreach and nurturing campaigns, helping your business engage with identified leads and move them further down the sales funnel. You can also export the data for use by your team or send it to a mailing vendor for postcard processing. The collected data integrates effortlessly into your existing sales flow, requiring minimal effort on your part.
The Bottom Line: More Leads, More Conversions, More Profits
Visitor IQ simplifies the lead generation process, making it easier for businesses to convert website visitors into paying customers. By identifying visitors, analyzing data, collecting contact details, and automating follow-ups, Visitor IQ helps businesses:
Increase conversion rates – By providing high-quality lead data, Visitor IQ enables businesses to focus on the right prospects, resulting in more sales and increased revenue.
Save time on manual lead tracking – Instead of manually identifying and sorting through leads of uncertain quality, Visitor IQ automates the process, delivering authentic potential leads and allowing businesses to concentrate on closing deals and nurturing relationships on hot leads.
Improve marketing and sales efforts – With detailed visitor insights, businesses can refine their marketing strategies, create more personalized campaigns, and effectively target the right audience at the right time for better engagement and higher conversion rates.
If you’re ready to take your business to the next level, Visitor IQ is the smart way to turn anonymous website traffic into revenue. Start using Visitor IQ today!
Get Started with Visitor IQ
Don’t let potential leads slip through the cracks. Transform your website into a lead generation powerhouse with Visitor IQ. For more information, visit Digital 55 or reach out directly at sales@digital-55.com and discover how Visitor IQ can revolutionize your online business strategy.
Get Started with Visitor IQ
Don’t let potential leads slip through the cracks. Transform your website into a lead generation powerhouse with Visitor IQ. For more information, visit Digital 55 or reach out directly at sales@digital-55.com and discover how Visitor IQ can revolutionize your online business strategy.
Figuring out who is visiting your website – and why – is critical to your marketing efforts and your business growth. But a significant chunk of the traffic to your site will be anonymous and your analytics tools will have no idea who they are. Visitor IQ will.
"*" indicates required fields
Powered by Digital 55
The Harley Chronicles: Coat and Boots and Visitor IQ
The Harley Chronicles: Coat and Boots and Visitor IQ
Maumee, Ohio, is the place that I call home. It is a very unique place where we can experience all five seasons in one day. Yes, you can experience spring, summer, winter I, autumn, winter II, and even rain—all in a single day. We frequently say that if you don’t like the weather, wait five minutes. It’s the kind of place where you leave the house wearing a winter coat in the morning, switch to a t-shirt by lunch, and then find yourself scraping ice off your windshield before dinner. The unpredictability of the weather has become a running joke among the locals. But despite its chaotic climate, Maumee has a charm that makes it home.
The Never-Ending Winter
The longest season in Northwest Ohio is winter (though I’m not exactly sure which months count as winter—school was not my best subject). It feels like the cold months stretch on forever, with snow covering everything and icy winds cutting through even the warmest layers. Just when we think spring is arriving, winter makes an encore appearance.
As winter approaches, I never know what my people will come up with to keep me safe and warm. This particular year, we had some snow and a lot of ice. My preciously pampered paws often tread through places where a significant amount of ice melt—otherwise known as road salt—is strewn. While it may be great for keeping humans from slipping, for someone like me—who walks barefoot everywhere—it’s a painful experience. The salt burns, dries out my paws, and makes every step feel like walking on bits of glass.
The Dilemma of Pampered Paws
Most people don’t understand why some pet owners insist on dressing their beloved companions in tiny outfits and shoes. My people, however, are not most people—they have chosen to remind me on multiple occasions that my purpose in life is for free labor at Digital 55 and cheap entertainment.
I live a life of luxury (as I should), and that means my paws are used to the comforts of carpet, warm blankets, and smooth floors—not jagged ice and burning road salt. Because everyone knows that I have pampered paws, one of my people thought it was a great idea to try donning boots on me for protection. Have you ever heard of such a thing? A canine wearing boots? The mere thought was absurd! Dogs are supposed to be wild and free, not prancing around in tiny shoes like a fashion model on a runway. Yet, for some reason, my people seemed determined to make this a reality.
Anyway, when I see a smirk on my people’s faces, I know something is going to happen that I would not have chosen on my own. I am a “people pup,” and I do like to try new things on occasion—especially when it is going to end up in my stomach. Unfortunately, today was not one of those days. There was a bag that I felt the need to investigate. I used my supremely keen olfactory senses, but I could not figure it out. I used my superhuman eyesight, but it still did not give me the information that I needed to figure out what was going on.
Eventually, my people pulled the boots out of the bag, and after I took one look at them, all of my Super Harley Senses were telling me it was not going to be a good day. I had seen humans wear shoes before—many kinds, actually. But I had never once thought that they would try to force them upon me. I tried to slink away, but my efforts were futile. They gave the command, “Come, Good Girl.” Now, I know this command well. It usually means belly rubs, treats, or something fun is about to happen. But I wasn’t so sure this time. My instincts were screaming at me to run, but my loyalty and desire to please won out.
The Struggle is Real
They then told me, “Paw.” Now, I do enjoy showing off my queen imitation, offering up one of my extremities, expecting someone to kiss my ring. Ring kissing never happens, but I can dream—and I do. Dream, I mean. Several times a day, in fact. I’d say I’m an expert. But I digress.
I offered up my left paw. Instead of holding it at the bottom and shaking while receiving the usual praise, I was being held at the metacarpals. This could not be good. My people proceeded to put a boot on one of my paws! What in the world was happening to me? I may not be able to fully explain what happened next, but I will try. The ground beneath me no longer felt like the ground—it had morphed into a puffy, fluffy experience. I could not feel the familiar textures of my world. Instead, my paws were awkwardly hovering, flailing, reaching for stability that no longer existed.
One paw would shoot up, then another would lift, which would make the first paw go back down. My four extremities were doing all kinds of weird things, moving in ways I had never intended. It was very unbecoming of a Chief Barketing Officer. Part of the time, I was kicking my back legs up like a bucking bronco; part of the time, it was unilateral; and some of the time, I felt like I was stuck in concrete, unable to move at all. I tried to ask my people for help, but they were of no use. Instead of assisting me, they laughed. They laughed so hard that they could barely stand. When I tried to approach them for help, they walked away from me—laughing even harder.
Side note: At Digital 55, we are willing to try new things, especially when a customer asks for it. Sometimes the results are fantastic, and sometimes, well, not so much.
Finding the Silver Lining
I figured I could give these boots a chance. After all, what choice did I have? I started to get the hang of my higher elevation, and eventually, my coordination came back. I realized that I did not get salt stuck in my paws anymore, and I also realized that when my people dress me up in a coat and boots, it is because they see that, although I look like a canine, I am human, too. Well, I guess wearing a coat and boots doesn’t make me human, but it does show that my people love me and consider me part of the family.
Sometimes doing the same old thing and expecting a different result is just plain crazy. We have to break out of our molds, out of our paradigms, and see that there could be something better out there for us. This applies to marketing as well. Are you constantly doing the same, boring marketing strategies and afraid of trying something else because it will simply be “more of the same”? Do you listen to someone just because they’ve been working in the industry longer than you and they got good results? There’s no one-size-fits-all strategy for everyone.
Introducing Visitor IQ
That is why we developed our newest product, Visitor IQ. Instead of buying a lead list that will only give you about 25% deliverability, Visitor IQ can identify about 80% of the people who anonymously visit your website. These are not leads. They are visitors seeking out your products or services. We will never try to sell you leads. We discourage buying lists. We will show you how your own visitors can increase your sales with more actionable data. If you call our people up, they probably will not even say the “L” word.
Give Visitor IQ a try. Tell them Harley sent you. They might even let you take Visitor IQ out for a test drive.
Disclaimer: Harley receives compensation for her endorsement of Visitor IQ. Stop into Digital 55 today and tell Harley “Hello.” She will bring a smile to your face because she knows you are coming just to see her! Harley’s testimonial is unsolicited and based on her real-life experience with the people, products, and services of Digital 55. Results are typical but not guaranteed. Her opinions are not a substitute for actually trying Visitor IQ.

Whether you’re ready to start a project or just have a question, Harley and the team are here to help you with all your digital marketing needs.
"*" indicates required fields
Powered by Digital 55
The Harley Chronicles: A Paws for Concern
The Harley Chronicles: A Paws for Concern
Welcome to a special blog post from a very unique point of view. Straight from the paws of Digital 55’s Chief Barketing Officer, Harley! As CBO of our agency, I’m here to share some insights from my life, my work at Digital 55, and the lessons I’ve learned along the way. This blog isn’t just about marketing; it’s about life through the eyes of a dog, a few unexpected adventures, and the importance of safety. So grab a treat and join me as I take you on a journey that starts with a leap of faith and ends with a powerful lesson we can all learn from.
The Chief Barketing Officer’s Daily Duties
My job as Chief Barketing Officer consists of greeting visitors to Digital 55, helping HR bring a smile to my coworkers’ faces and decreasing stress, warning off would-be criminals such as the deer and cats that venture onto our premises, and general supervision activities. While it is recommended that I wear a helmet or a seat tether, I am only required to wear a standard canine harness. So, that is what I do. Between you and me, I secretly keep my super-pup cape in my pocket protector.
Your occupation may not contain hazards that require extra precaution; however, chances are that some aspects of your personal life may encompass a risk of peril. Like you, I have times where I feel that I am invincible. Life must wake me up to the reality that life is precious.
In my personal life I can be a little bit fearless. No one understands my need to be FREE! This leads me to a very unusual event in my life that occurred recently.
The Wild Turkey Incident: A Leap of Faith (and Gravity)
I frequently enjoy the amazing Ohio weather from a second story balcony. On November 24, 2024, the week of Thanksgiving, it was a beautiful Autumn day (you will soon see why I don’t like to call it “Fall”) and many other species were venturing out. Everyone was having a grand old time.
Now, although I am usually pretty compliant in most aspects of my life, I have been known to go a bit berserk without warning. This particular day I saw a wild turkey. I LOVE wild turkey…and farm raised turkey…and turkey with gravy…and turkey sandwiches. Before I knew what was happening, I was caught up in a daydream that seemed so real! I had my super-pup cape on and, thinking quickly, moved a chair close to the rail of the balcony. In no time at all, I jumped up on the chair and, turkey in sight, I leaped off the balcony in the vicinity of my next wonderful meal. I was flying! At least it felt like it. My floppy ears were going crazy! I was in the air so long I felt like a bird.
Then it happened. The sudden stop as gravity took over caused a catastrophic collision with the grass and mud below that was, literally, stunning.
For a moment, I did not know where I was or what was going on. The turkey was gone, and all was quiet. Confused, I headed around the house toward the front door. I sat on the sidewalk and contemplated all that happened. I was unaware that my missing presence on the balcony had not gone unnoticed. My name was frantically called. Being the naturally chill pup that I am, I merely glanced over my shoulder to see what the fuss was all about.
I was in for a good scolding. As I took the walk of shame up to the front door, it was only then that I realized that there had been a significant impact from my flying escapade and not only was my human scolding me but my body was scolding me as well.
A Second Chance and A Lesson in Safety
This leads me to the purpose of this blog. Safety must come first. Safety harnesses and other safety equipment are not fun to wear but can save a lot of pain later. Needless to say, there was an investigation into what had transpired, and I have lost all privileges of balcony freedom. I know it could have been disastrous. I would like to say that I learned my lesson, but I don’t know if that is true. I always hear that if something happens you have to get right back on the horse. Right now, my body will not allow me to do that.
My veterinarian said that nothing is torn nor broken, and I will be fine in about a week. When I am feeling back to normal, will I try a second chance if my turkey friend returns? No one knows. So, I have been told that I cannot return to the beloved balcony for a while and, when I do return, I must be supervised or wear a tether. No one wants a rerun to occur.
I hope that my story will inspire people everywhere. I will persevere and overcome these tough times.
Inspiration from a Super-pup and a Surfer
With my unwavering determination and incredible canine spirit, I feel like I can beat the odds. I will try to be wise and heed the additional requirements to be an example to all. I will watch the other free animals roam about from my safe, tethered, confined space on the balcony. They say setbacks can be a good thing. It makes me realize what could have been and how fortunate I am to have humans around me who care about me. Afterall, my 100-mph impact with the ground from a 15-foot drop, although feels like a life-changing event, is nowhere near what others have endured.
Bethany Hamilton is a professional surfer who had a life-changing experience. She lost her left arm in a shark attack. Her determination led to overcoming many obstacles.
Let Bethany and me encourage you to keep your head up and keep growing. There is no safety equipment that could have prevented Bethany’s injury, however, in my case, it would have made a huge difference.
Safety equipment can be a good thing. Do it for yourself and do it for your family who love and care about you.
“I don’t need easy. I just need possible.” – Bethany Hamilton

Whether you’re ready to start a project or just have a question, Harley and the team are here to help you with all your digital marketing needs.
"*" indicates required fields
Powered by Digital 55
Importance of Follow Through
Importance of Follow Through
Following up can be challenging. Is an email or a phone call best? When is the best time to call or email? Should I contact them this week or next month?
Setting a clear follow-up strategy is key to nurturing and maintaining client relationships. Every interaction with a client or prospect holds potential value and keeping that connection warm ensures you stay top-of-mind. With our Simple and Easy™ CRM, you can easily keep track of your contacts, so you never miss an opportunity to follow through.
- Below are a few tips for improving your follow-ups:
- Have a Deadline: After you are done talking to a person, create a time and date for a follow-up. This small step can make all the difference in staying organized and focused.
With our Simple and Easy™ CRM, you can keep track of:
- Who to Contact (the Decision-maker): Knowing the right person to reach out to streamlines communication and ensures your efforts are effective.
- How to Contact (Email, phone call, etc.): The medium you choose can impact response rates. Some clients may prefer a quick email, while others appreciate the personal touch of a call.
- When to Contact (important with different time zones): Timing is crucial. Following up at the right moment can greatly increase your chances of getting a response.
- What to Discuss (mix personal and professional conversation to build a rapport): Building rapport goes beyond business; showing genuine interest in your client’s needs and background helps create a lasting relationship.
Simply log in, and your notifications are at your fingertips. Click one, make the call or send the email, mark it as complete, and schedule a new activity. It really is that simple. You can access the CRM from your mobile device, laptop, or notebook with internet access.
Additional Benefits of Consistent Follow-Through
- Increases Trust: Regular follow up proves to clients that you are reliable, responsive, and care about them.
- Increases Opportunity for Sales: There’s research to support that follow-ups have a higher chance of converting a prospect into a customer. Actually, a timely follow-up is sometimes the difference between a sale and a no-show.
- Improves Long-term Client Relations: If you keep your promises and get in touch with clients regularly, you will develop long-term clients who trust you for taking care of them.
- 4. Gets A Head Start on Client Needs: As you check in with your client on a regular basis, you start to see what needs, issues, and desires they have changed. This allows you to tailor your service or product to better serve them and become a more valuable provider.
Why Simple and Easy™ CRM is the Ultimate Follow-Through Tool
There is so much more that you will love in the Simple and Easy™ CRM that will allow your business to stay in contact with all your customers. Automated reminders, note-taking, and customisable follow-up workflows let you make sure every client interaction is useful, timely, and never lost.
Failure to follow-up can damage your brand. You have just spent hours on the relationship and the client, and never sent out that quote or reminder. If your client is feeling valued and that your business is valued, then you want them to feel this way. Our Simple and Easy™ CRM helps you avoid these blind spots and reinforces your brand as an attentive and reliable partner.
Reconnect, Even After a Long Pause
Even if it’s been a very long time since, it’s never too late to re-connect. A quick check-in to let them know if their requirements have evolved or you have new products or services available can re-energize them to work with you. Clients may have had evolving needs or challenges that your services can now address.
Why Follow-Through Matters for Your Bottom Line
In the end, follow-through is not only great for your clients but also a big source of revenue for your business. Each follow-up is a potential sale, a referral or a deeper connection. When you make follow-through an integral part of your business model, your customers will be more loyal, your conversions will grow, and your brand will show that you’re serious about being the best.
If you want to stay ahead in today’s fast-paced business world, you need to be organized. Digital 55 can streamline your follow-up, loyalty and growth with Simple and Easy™ CRM as a part of a wider approach to keep you on track, promote your brand and drive traffic.
"*" indicates required fields
Powered by Digital 55
Build Your Dream Website
Build Your Dream Website
Having a strong online presence is not just a luxury; it's a necessity for any small business aiming to thrive and succeed. A cornerstone of that online presence? A well-designed website. Your website isn't just a digital brochure; it's your online identity, a tool for discovery, and a platform for growth. A website is crucial for your small business, getting it right can be a game-changer and Digital 55 can help
Think of your website as the digital storefront of your business. Just as a physical store is designed to attract and engage customers, your website is the first impression potential clients have of your brand. It’s your opportunity to showcase your products, services, and unique selling points in a visually appealing and user-friendly manner.
Imagine having a beautifully designed store in a hidden corner of the city where foot traffic is scarce. This analogy holds true in the digital world. Without a well-optimized website, you’re essentially hidden from the vast majority of potential customers who rely on search engines to find products and services. By investing in search engine optimization (SEO), you ensure that your website ranks higher on search engine result pages, making it easier for people to find you.
Did you know that over 90% of searches are done on mobile devices? That’s right; the way people access the internet has shifted dramatically. This means that your website must be designed with mobile users in mind. A responsive design ensures that your website looks and functions seamlessly across various screen sizes. An enjoyable mobile experience not only keeps visitors engaged but also contributes to your website’s search engine rankings.
Your website is not only a platform to showcase your offerings but also a lead generation machine. A solid foundation includes strategically placed lead capture forms that encourage visitors to provide their contact information. This allows you to build a valuable email list and engage with potential customers directly, nurturing them into loyal clients over time.
Your small business needs a website that’s not just a digital placeholder but a dynamic and strategic asset. Digital 55 builds your online identity, your ticket to being discovered on Google, and a tool to engage with potential clients. With the majority of users searching on mobile, mobile-friendliness is no longer optional—it’s essential. By building a website with a strong foundation for lead capture and implementing SEO best practices, you’re setting the stage for growth and success. So, if you haven’t yet taken the plunge into the digital realm, now’s the time to establish your business’s digital presence with us.
Ready to transform your online presence and attract
your ideal clients? Contact us today to get started with our exclusive Marketing Package and take your interior business to new heights!
"*" indicates required fields
Powered by Digital 55
Engaging and Reconnecting with Customers
Engaging and Reconnecting with Customers
Staying connected with your audience is essential for sustained growth and success. If you're wondering why you need an email marketing program, the answer is simple: it's the most effective way to not only get in front of your customers but also engage with them on a regular basis. Email marketing is a must-have tool for nurturing relationships and driving business growth and Digital 55 can help.
Think about it: you’ve already done the hard work of acquiring customers who’ve purchased from you before. These customers are familiar with your brand, trust your products or services, and are more likely to engage with your content. However, keeping your offerings top-of-mind can be a challenge. Enter email marketing—a direct channel to rekindle connections and remind your existing clients of your value.
Adding a new product or service to your offerings is exciting, but it’s only effective if your customers know about it. Email marketing provides the perfect platform to introduce new additions to your portfolio. Whether it’s an innovative product, an upgraded service, or a special offer, emails give you the power to instantly share the news with your audience, keeping them informed and engaged.
Regular engagement is the cornerstone of customer retention. With an email marketing program, you have the opportunity to create a consistent monthly touchpoint with your audience. Through newsletters, updates, and curated content, you’re providing value beyond the transactional relationship. This steady flow of communication fosters a sense of connection and loyalty that can lead to long-term customer relationships.
Email marketing isn’t just about sending out mass messages; it’s about personalization. With the right tools, you can segment your email list based on various criteria, such as purchase history, preferences, or demographics. This enables you to send tailored messages that resonate with different segments of your audience, making your communications more relevant and impactful.
One of the standout features of email marketing is its measurability. You can track open rates, click-through rates, and conversions with precision. This data gives you insights into what resonates with your audience, allowing you to refine your strategies over time and optimize your campaigns for maximum effectiveness.
Our email marketing program isn’t just a tool; it’s a relationship-building powerhouse. It allows you to re-engage with existing customers, inform them about new offerings, and create consistent touchpoints that foster loyalty. By leveraging personalization and harnessing the power of data, you’re not only staying connected but also making data-driven decisions that can transform your business. So, if you’re looking to build strong customer relationships, boost engagement, and drive growth, it’s time to embrace the impactful world of email marketing. Your customers are waiting to hear from you—make sure they don’t miss out on what you have to offer.
Ready to transform your online presence and attract
your ideal clients? Contact us today to get started with our exclusive Marketing Package and take your interior business to new heights!
"*" indicates required fields
Powered by Digital 55
How Do You Know When It’s Time for a Rebrand?
How Do You Know When It’s Time for a Rebrand?
Owning a business means it’s imperative to stay fresh to captivate your target audience. Your brand establishes credibility and is a staple for your business.
However, there comes a time when a complete brand refresh or overhaul is needed to keep things updated and stay ahead of your competition. Here we explore when it might be time for an update.
1. Outdated Colors & Fonts
Just like all trends, even colors and fonts have an expiration date. It’s important to make sure that the color palette that your brand has doesn’t look too dated. If you think about home trends of the 90s you think of Hunter Green or Mauve in the 80s. This isn’t to say completely change your signature color. Possibly creating that color in a deeper hue or lighter tone will freshen and update your brand.
2. Business Evolution
As your small business evolves, your target audience and services may change. Failing to align your brand with these shifts in your services can confuse your potential clients. A rebrand becomes a strategic move to realign your messaging and visuals with your current business goals.
3. Competitive Edge
Knowing what your competitors are doing to keep their brands updated is important. Staying ahead of your competitors will allow your target audience to gravitate towards your business instead of one that looks stuck in the past. Overall this will give you a competitive edge.
4. Addressing Negative Perception
A rebrand offers an opportunity for a clean slate, aiding in rebuilding trust and credibility among your target audience. Negative perceptions, like customer dissatisfaction or bad reviews, can cast a shadow on your small business.
5. Brand Consistency
When your brand is inconsistent, it’s confusing to your potential customers or clients. They may not understand what you’re offering, and get hung up on different messaging or imagery that is all over the place. Be sure to have brand consistency across the board right from the start. If however, you do not have this in place, a full refresh might be the key.
6. Engagement Challenges
Rebranding could aid in an influx of new business if you find that there is a decline in overall leads being generated. This may be a good way to update your current followers on social media and gain new ones by introducing who you are and what you do.
7. Acquiring New Companies
If you’ve purchased a business from another company or individual, oftentimes doesn’t align with your aesthetic and messaging. This may be a great time to do a full rebrand and announce the acquisition. It may also help eliminate confusion among current customers or clients who are loyal to the business you acquired.
8. Technological Integration
Always stay up to date with the latest technology. Contemporary websites and responsive mobile design are key components of credibility and user experience. You don’t want to lose clients because of your website experience on mobile.
Overall, if you want an objective, professional opinion on your company’s brand or refresh, Digital 55 is here to help. We are experts in brand identity and can help your company attract new leads by creating an all-inclusive marketing strategy for you.
Ready to transform your online presence and attract
your ideal clients? Contact us today to get started with our exclusive Marketing Package and take your interior business to new heights!
"*" indicates required fields
Powered by Digital 55
A Perspective on Purchased Lists vs. Social Media Ads
A Perspective on Purchased Lists vs. Social Media Ads
Lead Generation is the process of initiating and capturing interest in a product or service for the purpose of sales generation. We all know that leads can be created in a multitude of ways, but this post will focus on targeted advertising to purchased email lists versus social media marketing.
Lead Generation through email marketing can begin by purchasing a list of emails. While there are many risks associated with this style of marketing, it does have some benefits. If you have not cultivated an organic email list that includes your current customers and/or supporters, buying a list is a place to start.
When buying a list, if you know your target audience, you can source your email list based on gender, age, occupation, income, and a variety of other preferences to get your message in front of the right people. This narrow focus will hopefully result in Lead Generation and increased sales.
The cost of a purchased list will vary by vendor, which may or may not reflect quality and/or quantity. Generally, the more emails you buy, the lower the price each email may be. Some vendors have a “minimum purchase” cost associated with a list. This means no matter how many emails you purchase, you have to spend at least a specified amount. This could cause the price per email to vary between $0.25/email to $2.00/email. Social media ad marketing is another tool used to engage in Lead Generation.
When utilizing social media ads, you choose how much money you want to spend and specify your target audience. The per lead price or cost per click price cannot be determined until your campaign has completed. When using social media ad marketing you have the opportunity to reach a larger audience and possible customers that you may have not been able to reach before. Social media marketing gives room for immense creativity and imagination in order to take hold of the attention of your audience, despite the unknown return on investment. If you purchased a list at a cost of $0.40/email and did a social media campaign with a return of $0.65/click… Which one was the better investment? It depends on the level of engagement. Did people from the purchased list click on the links in the email?
Were users engaged enough from the social media ad to click on it? Did they purchase something once they arrived at your landing page? A true test of the effectiveness of any social media ad or email has everything to do with converting the people who you are targeting into customers.
Any ad’s quality can be determined by many factors. Your message is money. You want your message to be engaging, well thought out, and hard to ignore. When your audience comes across your social media ad you want them to not be able to mindlessly scroll past, but to immediately stop and engage. Your content is cash. You want your content to be creative, eye catching, and worth a thousand words. To get customers to stop scrolling for your content, your message needs to have an engaging visual aspect. When combining that with good copy, the ability to engage and reach your target audience is endless with social media advertising.
We can help you through your questions and guide you towards making the right marketing decisions. No matter what the method, getting your brand in front of customers is key. With endless possibilities and campaign ideas, Digital 55 has the right plan of action for you. Let us show you today.
Ready to transform your online presence and attract
your ideal clients? Contact us today to get started with our exclusive Marketing Package and take your interior business to new heights!
"*" indicates required fields
Powered by Digital 55
A Guide to Paid Advertising
A Guide to Paid Advertising
A Guide to Paid Advertising
If you’re looking to reach new clients, having a strong online presence is key. Even though organic methods like content marketing and social media engagement can boost your brand’s visibility, you can boost it further by incorporating paid advertising into your strategy. This blog post explores the different types of paid advertising available, along with their advantages and disadvantages.
What are the benefits of paid ads? Let's talk about them!
It costs money to advertise - compared to SEO or social media. Is it worth investing in paid advertising? Let's look at the benefits.
You can reach your exact target audience
Social media and SEO don’t let you control your audience. You can post the kind of content you think users will like, but you can’t control whether they see it.
With paid ads, you can tell Google (or Facebook, Instagram, Bing, etc.) exactly who you want to target. Being able to define your audience makes it easier to grow fast – which is the next benefit.
You Can Get Results Faster With Paid Ads
With paid ads, you can get eyes on your site the same day you create it. Unlike SEO, social media, and email marketing, paid ads can reach your audience right away.
Long-term growth is great with SEO and other marketing efforts, but paid advertising helps you get traffic more quickly.
Measuring success is easier
With paid ads, you can track how users get to your site or product page. This means you can analyze which ad drives users to your site.
The benefits of SEO and social marketing are well known, but it’s hard to track which posts and changes drive traffic. With Pay-Per-Click advertising, you can see what ads are driving traffic.
There are many types of ads, and there are some different ad platforms, and each has its own targeting options. Here are some of the most popular paid advertising platforms and the advantages and disadvantages of each.
Display Ads
Display ads are graphical advertisements that appear on websites, apps, or social media platforms. These ads can include images, videos, or interactive elements and are typically targeted based on user demographics or interests.
Advantages:
- Wide reach: Display ads allow you to reach a large audience across various websites and platforms.
- Visual appeal: The graphic-based nature of display ads makes them visually engaging and attention-grabbing.
Disadvantages:
- Ad blindness: Some users may overlook display ads due to banner blindness or ad fatigue.
- Limited targeting: While display ads offer targeting options, they may not be as precise as other forms of advertising.
Search Ads
Search ads, also known as pay-per-click (PPC) ads, appear at the top of search engine results pages (SERPs) when users search for specific keywords related to your business or services.
Advantages:
- Highly targeted: Search ads allow you to target users actively searching for your services.
- Cost-effective: You only pay when users click on your ad, making it a cost-effective advertising option.
Disadvantages:
- Competition: The competitiveness of certain keywords can drive up the cost of search advertising.
- Limited space: Search ads have limited space for text, requiring you to craft concise and compelling ad copy.
Social Media Ads
Social media ads are sponsored posts or advertisements that appear on platforms like Facebook, Instagram, Pinterest, and LinkedIn. These ads can target users based on demographics, interests, or behaviors.
Advantages:
- Targeted reach: Social media ads allow you to target specific demographics or interests relevant to your target audience.
- Engagement opportunities: Social media platforms offer various ad formats, including carousel ads, video ads, and story ads, allowing for creative engagement opportunities.
Disadvantages:
- Ad fatigue: Users may become fatigued by frequent social media ads, leading to decreased engagement over time.
- Platform changes: Social media algorithms and ad policies are subject to frequent changes, requiring ongoing optimization and adjustment.
Email Sponsored Ads
Email sponsored ads are promotional messages that appear within email newsletters or marketing campaigns sent to subscribers. These ads are typically relevant to the content of the email and may be targeted based on user preferences or behavior.
Advantages:
- Targeted audience: Email-sponsored ads reach a highly targeted audience of subscribers who have opted in to receive communications from your brand.
- Direct response: Email ads allow for direct interaction and response from recipients, such as clicking through to your website or contacting your business.
Disadvantages:
- Inbox competition: Email sponsored ads compete with other promotional messages in recipients’ inboxes, requiring compelling subject lines and content to stand out.
- Potential for unsubscribes: Overly promotional or irrelevant email ads may lead to increased unsubscribe rates among subscribers.
Google Shopping Ads
Google Shopping ads are product listings that appear at the top of Google search results when users search for specific products or keywords related to your offerings. These ads include product images, prices, and other relevant information.
Advantages:
- Visual appeal: Google Shopping ads feature product images and prices, making them visually appealing and informative for users.
- High purchase intent: Users searching for specific products or brands through Google Shopping ads are often further along in the purchase journey, making them valuable leads.
Disadvantages:
- Competitive landscape: The competitiveness of certain product categories can drive up the cost-per-click for Google Shopping ads.
- Product feed requirements: Setting up and maintaining a product feed with accurate and up-to-date information is essential for running Google Shopping ads effectively.
Video and Streaming Ads
Video and streaming ads are video-based advertisements that appear before, during, or after online video content on platforms like YouTube, Hulu, or streaming services. These ads can range from short pre-roll ads to longer mid-roll or post-roll ads.
Advantages:
- Visual storytelling: Video ads allow for immersive storytelling and creative expression, capturing users’ attention with engaging visuals and narratives.
- Targeting options: Video ad platforms offer advanced targeting options based on demographics, interests, and viewing behavior.
Disadvantages:
- Production costs: Creating high-quality video ads can be costly and time-consuming, requiring investment in professional production and editing.
- Skippable ads: Users have the option to skip video ads after a few seconds, requiring advertisers to capture attention quickly and deliver compelling content from the outset.
Native Ads
Native ads are advertisements that blend seamlessly with the content and format of the platform on which they appear. These ads match the look and feel of editorial content, making them less intrusive and more engaging for users.
Advantages:
- Seamless integration: Native ads fit organically within the user experience of the platform, leading to higher engagement and click-through rates.
- Enhanced credibility: Native ads appear alongside editorial content, lending them a sense of credibility and authority.
Disadvantages:
- Ad disclosure: While native ads blend with editorial content, they must still be clearly labeled as sponsored or promotional content to comply with advertising regulations.
- Content relevance: Native ads must align with the tone and topic of the platform’s content to resonate with users effectively.
Remarketing/Retargeting Ads
Remarketing or retargeting ads are targeted advertisements shown to users who have previously visited your website or engaged with your brand but did not complete a desired action, such as making a purchase or filling out a contact form.
Advantages:
- Audience targeting: Remarketing ads target users who have already expressed interest in your brand, increasing the likelihood of conversion.
- Personalization: Remarketing ads can be personalized based on users’ past interactions with your website or specific products they viewed.
Disadvantages:
- Ad fatigue: Overly aggressive remarketing tactics can lead to ad fatigue or annoyance among users, negatively impacting brand perception.
- Privacy concerns: Remarketing ads rely on tracking users’ online behavior, raising privacy concerns and potential regulatory scrutiny.
Finally, business owners can use paid ads to promote their work, get clients, and grow their business. The best way to maximize your advertising ROI and achieve your business goals is to understand the different types of paid advertising and their advantages and disadvantages.
Interested in boosting your interior design business with paid advertising? Contact Digital 55 today for tailored marketing solutions.
If you’re looking to reach new clients, having a strong online presence is key. Even though organic methods like content marketing and social media engagement can boost your brand’s visibility, you can boost it further by incorporating paid advertising into your strategy. This blog post explores the different types of paid advertising available, along with their advantages and disadvantages.
What are the benefits of paid ads? Let's talk about them!
It costs money to advertise - compared to SEO or social media. Is it worth investing in paid advertising? Let's look at the benefits.
You can reach your exact target audience
Social media and SEO don’t let you control your audience. You can post the kind of content you think users will like, but you can’t control whether they see it.
With paid ads, you can tell Google (or Facebook, Instagram, Bing, etc.) exactly who you want to target. Being able to define your audience makes it easier to grow fast – which is the next benefit.
You Can Get Results Faster With Paid Ads
With paid ads, you can get eyes on your site the same day you create it. Unlike SEO, social media, and email marketing, paid ads can reach your audience right away.
Long-term growth is great with SEO and other marketing efforts, but paid advertising helps you get traffic more quickly.
Measuring success is easier
With paid ads, you can track how users get to your site or product page. This means you can analyze which ad drives users to your site.
The benefits of SEO and social marketing are well known, but it’s hard to track which posts and changes drive traffic. With Pay-Per-Click advertising, you can see what ads are driving traffic.
There are many types of ads, and there are some different ad platforms, and each has its own targeting options. Here are some of the most popular paid advertising platforms and the advantages and disadvantages of each.
Display Ads
Display ads are graphical advertisements that appear on websites, apps, or social media platforms. These ads can include images, videos, or interactive elements and are typically targeted based on user demographics or interests.
Advantages:
- Wide reach: Display ads allow you to reach a large audience across various websites and platforms.
- Visual appeal: The graphic-based nature of display ads makes them visually engaging and attention-grabbing.
Disadvantages:
- Ad blindness: Some users may overlook display ads due to banner blindness or ad fatigue.
- Limited targeting: While display ads offer targeting options, they may not be as precise as other forms of advertising.
Search Ads
Search ads, also known as pay-per-click (PPC) ads, appear at the top of search engine results pages (SERPs) when users search for specific keywords related to your business or services.
Advantages:
- Highly targeted: Search ads allow you to target users actively searching for your services.
- Cost-effective: You only pay when users click on your ad, making it a cost-effective advertising option.
Disadvantages:
- Competition: The competitiveness of certain keywords can drive up the cost of search advertising.
- Limited space: Search ads have limited space for text, requiring you to craft concise and compelling ad copy.
Social Media Ads
Social media ads are sponsored posts or advertisements that appear on platforms like Facebook, Instagram, Pinterest, and LinkedIn. These ads can target users based on demographics, interests, or behaviors.
Advantages:
- Targeted reach: Social media ads allow you to target specific demographics or interests relevant to your target audience.
- Engagement opportunities: Social media platforms offer various ad formats, including carousel ads, video ads, and story ads, allowing for creative engagement opportunities.
Disadvantages:
- Ad fatigue: Users may become fatigued by frequent social media ads, leading to decreased engagement over time.
- Platform changes: Social media algorithms and ad policies are subject to frequent changes, requiring ongoing optimization and adjustment.
Email Sponsored Ads
Email sponsored ads are promotional messages that appear within email newsletters or marketing campaigns sent to subscribers. These ads are typically relevant to the content of the email and may be targeted based on user preferences or behavior.
Advantages:
- Targeted audience: Email-sponsored ads reach a highly targeted audience of subscribers who have opted in to receive communications from your brand.
- Direct response: Email ads allow for direct interaction and response from recipients, such as clicking through to your website or contacting your business.
Disadvantages:
- Inbox competition: Email sponsored ads compete with other promotional messages in recipients’ inboxes, requiring compelling subject lines and content to stand out.
- Potential for unsubscribes: Overly promotional or irrelevant email ads may lead to increased unsubscribe rates among subscribers.
Google Shopping Ads
Google Shopping ads are product listings that appear at the top of Google search results when users search for specific products or keywords related to your offerings. These ads include product images, prices, and other relevant information.
Advantages:
- Visual appeal: Google Shopping ads feature product images and prices, making them visually appealing and informative for users.
- High purchase intent: Users searching for specific products or brands through Google Shopping ads are often further along in the purchase journey, making them valuable leads.
Disadvantages:
- Competitive landscape: The competitiveness of certain product categories can drive up the cost-per-click for Google Shopping ads.
- Product feed requirements: Setting up and maintaining a product feed with accurate and up-to-date information is essential for running Google Shopping ads effectively.
Video and Streaming Ads
Video and streaming ads are video-based advertisements that appear before, during, or after online video content on platforms like YouTube, Hulu, or streaming services. These ads can range from short pre-roll ads to longer mid-roll or post-roll ads.
Advantages:
- Visual storytelling: Video ads allow for immersive storytelling and creative expression, capturing users’ attention with engaging visuals and narratives.
- Targeting options: Video ad platforms offer advanced targeting options based on demographics, interests, and viewing behavior.
Disadvantages:
- Production costs: Creating high-quality video ads can be costly and time-consuming, requiring investment in professional production and editing.
- Skippable ads: Users have the option to skip video ads after a few seconds, requiring advertisers to capture attention quickly and deliver compelling content from the outset.
Native Ads
Native ads are advertisements that blend seamlessly with the content and format of the platform on which they appear. These ads match the look and feel of editorial content, making them less intrusive and more engaging for users.
Advantages:
- Seamless integration: Native ads fit organically within the user experience of the platform, leading to higher engagement and click-through rates.
- Enhanced credibility: Native ads appear alongside editorial content, lending them a sense of credibility and authority.
Disadvantages:
- Ad disclosure: While native ads blend with editorial content, they must still be clearly labeled as sponsored or promotional content to comply with advertising regulations.
- Content relevance: Native ads must align with the tone and topic of the platform’s content to resonate with users effectively.
Remarketing/Retargeting Ads
Remarketing or retargeting ads are targeted advertisements shown to users who have previously visited your website or engaged with your brand but did not complete a desired action, such as making a purchase or filling out a contact form.
Advantages:
- Audience targeting: Remarketing ads target users who have already expressed interest in your brand, increasing the likelihood of conversion.
- Personalization: Remarketing ads can be personalized based on users’ past interactions with your website or specific products they viewed.
Disadvantages:
- Ad fatigue: Overly aggressive remarketing tactics can lead to ad fatigue or annoyance among users, negatively impacting brand perception.
- Privacy concerns: Remarketing ads rely on tracking users’ online behavior, raising privacy concerns and potential regulatory scrutiny.
Finally, business owners can use paid ads to promote their work, get clients, and grow their business. The best way to maximize your advertising ROI and achieve your business goals is to understand the different types of paid advertising and their advantages and disadvantages.
Interested in boosting your interior design business with paid advertising? Contact Digital 55 today for tailored marketing solutions.
Ready to transform your online presence and attract your ideal clients? Contact us today to get started with our exclusive Marketing Package and take your interior business to new heights!
"*" indicates required fields
Powered by Digital 55
10 Signs Your Business Needs a Rebrand
10 Signs Your Business Needs a Rebrand
In the dynamic world of interior design, staying relevant and appealing to your target audience is paramount. Your brand is a powerful tool that communicates your identity, values, and expertise to clients. However, there may come a time when your brand needs a refresh to continue thriving in the competitive landscape. In this article, we’ll explore the signs that indicate your interior design business might benefit from a rebrand.
1. Outdated Visual Identity
Your logo, color palette, and overall visual identity significantly shape your brand’s perception. If your brand’s visuals look dated and no longer resonate with current design trends or your target demographic, it’s a clear sign that a rebrand is in order. Modernizing your visual identity can make your business appear fresh and relevant.
2. Evolving Business Focus
As your interior design business grows and evolves, your services, target audience, or niche may change. If your brand doesn’t accurately reflect these shifts, it can lead to confusion among potential clients. A rebrand can help align your brand messaging and visuals with your current business objectives.
3. Competitive Disadvantage
If your competitors have undergone successful rebranding efforts and are gaining an edge in the market, it’s time to consider rebranding as well. A refreshed brand can help you stand out and maintain or regain a competitive advantage.
4. Negative Reputation
If your interior design business has faced public relations issues, such as customer dissatisfaction or negative reviews, a rebrand can provide an opportunity for a fresh start. Rebuilding your brand’s image can help you regain trust and credibility in the eyes of your target audience.
5. Inconsistent Branding
Inconsistency in your branding across different platforms and marketing materials can dilute your brand’s impact. If your messaging, imagery, and values are not aligned across all touchpoints, it’s a sign that you need to revisit and unify your brand strategy.
6. Declining Engagement
A decline in client engagement, reduced website traffic, or diminishing social media interactions could signal a disconnect between your brand and your audience. Rebranding can help reignite interest and re-engage your clients.
7. Expansion Plans
If you’re planning to expand your interior design business geographically or into new markets, a rebrand can ensure your brand message resonates with diverse audiences while maintaining consistency.
8. Brand Mismatch
Sometimes, your original brand may not accurately reflect your interior design style or philosophy. A rebrand can help you communicate your unique approach and showcase your expertise more effectively.
9. Technological Advancements
Incorporating the latest technological advancements, such as a modern website design or a responsive mobile experience, can be a part of your rebranding strategy to enhance user engagement.
10. Client Feedback
Listening to client feedback is invaluable. If you consistently hear suggestions for improvement regarding your brand or services, consider taking those comments into account during your rebranding process.
Rebranding is a strategic decision that can breathe new life into your interior design business, attract more clients, and position you as a leader in the industry. If you recognize any of these signs within your business, it might be the perfect time to embark on a rebranding journey and revitalize your brand’s identity and impact.
Ready to transform your online presence and attract your ideal clients? Contact us today to get started with our exclusive Marketing Package and take your interior business to new heights!
"*" indicates required fields
Powered by Digital 55