Visitor intent is your marketing map. Everyone who goes to your website is searching for something, shopping around, buying something. These intents can be identified and segmented by businesses so that their experience can be personalized, which in turn results in better conversions and ROI.
But discerning intention is not always so simple. It can be that guests are just showing off or that they are just making a choice. The trick is having the tools to know what visitor behavior is, what intent is and respond accordingly. Visitor IQ allows businesses to identify visitor intent in real-time and utilize data science to pinpoint high-intent leads that are likely to convert.

Digital 55’s Visitor IQ is a leading B2C lead generation tool designed to capture visitor intent and convert it into measurable value. As user behavior is tracked and behavioral trends are identified, Visitor IQ helps businesses identify and target high intent visitors in real time. This helps you make the most out of lead generation, offering more chances to reach customers when they’re most active.

Let’s get to the ways Visitor IQ drives ROI with visitor intent data:

1. Pinpointing High-Intent Visitors
Visitor IQ analyses visitors in a way that will give you the best chance to convert. In order to segment visitors based on intent, Visitor IQ will analyze the pages they visited, amount of time they spent on key site sections and specific behaviors they performed (e.g. download a guide or visit product pages). This allows your team to not spend time and effort on a broad audience but only on the highest-intent visitors that are ready to convert further down the sales funnel.

2. Delivering Timely, Personalized Messaging
The best thing about Visitor IQ is that you can target targeted messages to the most qualified visitors at precisely the right time. Suppose a user visits your product page, browses for a few minutes, then proceeded to your pricing page—all this are indications of a serious purchase intent. By using Visitor IQ, your marketing team can contact this visitor with a personalized offer (incl., a special deal or an invitation to request a demo) and take them the next step.

3. Reducing Wasted Marketing Spend
Traditional advertising methods float the whole gamut and try to capture leads whether for purpose or not. This method can be expensive per acquisition because you’re paying to draw in traffic who have little to no interest in buying. Focusing on intent means Visitor IQ helps you focus your marketing dollars on quality leads, reducing waste and increasing ROI.

4. Increasing Conversion Rates
Conversion rates are best improved by personalization. When you know visitor intent, you can deliver experiences and messages that speak to your visitors. Because Visitor IQ delivers actionable visitor intent data, marketers are empowered to personalize the customer journey and build relevant, effective interactions that lead to conversions.

5. Generating Long-Term Customer Value
Improving the conversion rates for visitors doesn’t end with better conversion rates for new customers, but longer-term customer relationships. Knowing why visitors are on your brand allows you to tailor content, offers and experiences to their interests allowing for loyalty and return business. Visitor IQ is easy to segment audience intently and provide the right content over time to convert single-time customers into regular customers.

Knowing visitor intent lets businesses be more tactical with the way they target opportunities that are highest potential for ROI. Digital 55 with Visitor IQ allows companies to find, monitor, and take action on visitor intent. With the right targeting of intent and the personalized interaction, businesses can streamline their marketing efforts, lower costs, and achieve a higher ROI.
When customers expect so much from you, intent-driven insights are more than a convenience. The brands that leverage services such as Visitor IQ will have better customers and better returns on marketing spend.
With businesses always on the lookout for ways to drive up ROI, visitor intent will only increase in significance. Software such as Visitor IQ makes these possibilities available for you, with real-time analytics and engagement optimization that can help you squeeze the most out of every site session. By using visitor intent, you are not only generating more opportunities, but also forming long-lasting connections with your customers.
Ready to boost your ROI? Visit Visitor IQ and discover Digital 55 for high intent visitors today.

Don’t let potential leads slip through the cracks. Transform your website into a lead generation powerhouse with Visitor IQ. For more information, visit Digital 55 or reach out directly at sales@digital-55.com and discover how Visitor IQ can revolutionize your online business strategy.