Visitor IQ is designed to unlock the potential of anonymous website visitors, who often make up a significant portion of site traffic. Most site traffic consists of anonymous visitors, and without cookies or IP address matching, traditional methods of identifying and personalizing the visitor experience can fail for large segments of a site’s traffic. Visitor IQ digitally fingerprints users unobtrusively and securely to track behavior across multiple devices without cookies or IP addresses.

1. Comprehensive Visitor Profiles

Visitor IQ collects data from a variety of sources, including online and offline transactions, public records, and consumer data. When visitors land on your website, a pixel code activates, collecting 12 key data points, including demographics, browsing behavior, and engagement. This data is matched to an extensive identity database within milliseconds, providing a real-time, comprehensive profile of each visitor.

These profiles can tell companies who their visitors are—some key types of data collected include Website Interactions and Engagement, Personal Information and Contact Data, GEO Location, Demographics, and Behavioral Data.

2. Opportunity Analysis

Opportunity Analysis is designed to help you pinpoint and prioritize high-potential leads with extreme accuracy to ensure that your sales team can focus on the best, most qualified leads. By setting up to 10 customizable triggers, you can differentiate between general contacts and genuine opportunities. The visitor is automatically flagged as an opportunity when they match the preset triggers.

3. Automated Outreach

Automated Outreach automatically sends visitors a sequence of emails that start just a day after they’ve visited your site. By sending 1-3 targeted emails, your company will stay top of mind and make it easy for potential customers to understand what makes you different. Engaging visitors effectively through automated outreach will increase conversions and strengthen relationships.

Implementing Visitor IQ for personalization offers numerous benefits for businesses, including:

• More time on site: A personalized experience keeps customers on your site longer, which reduces bounce rates and increases page views.
• Higher Conversion Rates: Customizing offers and content to visitor intent increases the likelihood of conversion, turning browsers into buyers.
• Greater Customer Satisfaction: When customers feel acknowledged and appreciated, they end up being more satisfied with their visit and more likely to return and recommend your brand.
• Efficient Marketing Spend: If you’re able to reach leads that are more likely to convert and then send them personalized messages, your advertising dollar will go further.

Personalization is no longer a luxury; it’s a marketing imperative. By building upon visitor identity and intent data, Visitor IQ enables you to provide personalized experiences for your customers with greater insight into who your visitors are, what they want and what they will do next.

To realize how Visitor IQ can help you make the best marketing decisions, visit Digital 55 or email us at sales@digital-55.com.

Don’t let potential leads slip through the cracks. Transform your website into a lead generation powerhouse with Visitor IQ. For more information, visit Digital 55 or reach out directly at sales@digital-55.com and discover how Visitor IQ can revolutionize your online business strategy.