How Do You Know When It’s Time for a Rebrand?

However, there comes a time when a complete brand refresh or overhaul is needed to keep things updated and stay ahead of your competition. Here we explore when it might be time for an update. 

1. Outdated Colors & Fonts

Just like all trends, even colors and fonts have an expiration date. It’s important to make sure that the color palette that your brand has doesn’t look too dated. If you think about home trends of the 90s you think of Hunter Green or Mauve in the 80s. This isn’t to say completely change your signature color. Possibly creating that color in a deeper hue or lighter tone will freshen and update your brand. 

2. Business Evolution

As your small business evolves, your target audience and services may change. Failing to align your brand with these shifts in your services can confuse your potential clients. A rebrand becomes a strategic move to realign your messaging and visuals with your current business goals.

3. Competitive Edge

Knowing what your competitors are doing to keep their brands updated is important. Staying ahead of your competitors will allow your target audience to gravitate towards your business instead of one that looks stuck in the past. Overall this will give you a competitive edge. 

4. Addressing Negative Perception

A rebrand offers an opportunity for a clean slate, aiding in rebuilding trust and credibility among your target audience. Negative perceptions, like customer dissatisfaction or bad reviews, can cast a shadow on your small business. 

5. Brand Consistency

When your brand is inconsistent, it’s confusing to your potential customers or clients. They may not understand what you’re offering, and get hung up on different messaging or imagery that is all over the place. Be sure to have brand consistency across the board right from the start. If however, you do not have this in place, a full refresh might be the key. 

6. Engagement Challenges

Rebranding could aid in an influx of new business if you find that there is a decline in overall leads being generated. This may be a good way to update your current followers on social media and gain new ones by introducing who you are and what you do. 

7. Acquiring New Companies

If you’ve purchased a business from another company or individual, oftentimes doesn’t align with your aesthetic and messaging. This may be a great time to do a full rebrand and announce the acquisition. It may also help eliminate confusion among current customers or clients who are loyal to the business you acquired. 

8. Technological Integration

Always stay up to date with the latest technology. Contemporary websites and responsive mobile design are key components of credibility and user experience. You don’t want to lose clients because of your website experience on mobile. 

Overall, if you want an objective, professional opinion on your company’s brand or refresh, Digital 55 is here to help. We are experts in brand identity and can help your company attract new leads by creating an all-inclusive marketing strategy for you.