{"id":131427,"date":"2024-10-17T07:27:09","date_gmt":"2024-10-17T07:27:09","guid":{"rendered":"https:\/\/digital-55.com\/?p=131427"},"modified":"2024-11-13T13:06:51","modified_gmt":"2024-11-13T13:06:51","slug":"website-traffic-isnt-enough","status":"publish","type":"post","link":"https:\/\/digital-55.com\/website-traffic-isnt-enough\/","title":{"rendered":"Website Traffic Isn\u2019t Enough: Why You Should Focus on Visitor Intent This October"},"content":{"rendered":"

[vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”7″ top_padding=”7″ bottom_padding=”7″ back_color=”color-626224″ overlay_color=”color-xsdn” overlay_alpha=”90″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ medium_visibility=”yes” mobile_visibility=”yes” uncode_shortcode_id=”118661″ overlay_color_type=”uncode-palette” back_color_type=”uncode-palette”][vc_column column_width_percent=”100″ position_vertical=”middle” align_horizontal=”align_center” gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”103250″][vc_custom_heading text_color=”color-jevc” heading_semantic=”h1″ text_size=”fontsize-577596″ text_weight=”700″ css_animation=”bottom-t-top” uncode_shortcode_id=”628861″ text_color_type=”uncode-palette”]Website Traffic Isn\u2019t Enough: Why You Should Focus on Visitor Intent This October[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”7″ top_padding=”7″ bottom_padding=”7″ back_color=”color-626224″ overlay_color=”color-xsdn” overlay_alpha=”90″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ desktop_visibility=”yes” uncode_shortcode_id=”142104″ overlay_color_type=”uncode-palette” back_color_type=”uncode-palette”][vc_column column_width_percent=”100″ position_vertical=”middle” align_horizontal=”align_center” gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”103250″][vc_custom_heading text_color=”color-jevc” heading_semantic=”h1″ text_size=”fontsize-577596″ text_weight=”700″ css_animation=”bottom-t-top” uncode_shortcode_id=”951818″ text_color_type=”uncode-palette”]Website Traffic Isn\u2019t Enough: Why You Should Focus on Visitor Intent This October[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”7″ top_padding=”3″ bottom_padding=”3″ back_color=”color-xsdn” overlay_color=”color-xsdn” overlay_alpha=”90″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ medium_visibility=”yes” mobile_visibility=”yes” uncode_shortcode_id=”239455″ overlay_color_type=”uncode-palette” back_color_type=”uncode-palette”][vc_column][vc_column_text text_lead=”yes” uncode_shortcode_id=”201003″]In the digital era, all businesses strive to drive as much traffic as possible to their websites. Although this approach could yield millions of impressions, traffic isn\u2019t success. The most undervalued metric is visiting intent \u2014 knowing why someone is visiting your site and what they are looking for.<\/span><\/p>\n

This October don\u2019t simply get visitors but find and convert “intenders” \u2014 visitors who have an action intention who are most likely to move the needle. We explain why visitor intent matters and Digital 55\u2019s<\/a> products will convert anonymous traffic into leads.<\/span>[\/vc_column_text][vc_custom_heading text_color=”color-165621″ text_font=”font-184615″ uncode_shortcode_id=”697860″ text_color_type=”uncode-palette”]Understanding the Concept of “Intenders”[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”346302”]“Intenders” are site visitors who visit with a particular purpose in mind. They\u2019re not simply scrolling, they\u2019re looking for products, services, or content. These visitors are very useful because they\u2019re getting a step closer to an action \u2014 purchasing, subscribing to a service, asking for more information. Intentioners, in contrast to casual visitors, have a higher potential to convert, which makes them prime targets for targeted marketing.<\/span><\/p>\n

For instance, the user visiting your website may be browsing through your blog or checking out your offerings. But an intender is more likely to navigate right to product pages, do some feature research, and maybe even put products in their cart or complete a form. They want to engage with you, you just need to enable them to make the next step.<\/span>[\/vc_column_text][vc_custom_heading text_color=”color-165621″ text_font=”font-184615″ uncode_shortcode_id=”996411″ text_color_type=”uncode-palette”]Why Identifying Visitor Intent Matters More Than Just Traffic[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”114778″]The analytics for traffic such as pageviews and sessions are helpful, but usually only tell us about some of it. If you\u2019re getting thousands of visits per day and they\u2019re not aligned to what you\u2019re trying to do, that\u2019s wasted money. Intent will go a step further and reveal exactly what your visitors are trying to achieve when visiting your site.<\/span><\/p>\n

Identifying intent helps you:<\/span><\/p>\n