{"id":131427,"date":"2024-10-17T07:27:09","date_gmt":"2024-10-17T07:27:09","guid":{"rendered":"https:\/\/digital-55.com\/?p=131427"},"modified":"2024-11-13T13:06:51","modified_gmt":"2024-11-13T13:06:51","slug":"website-traffic-isnt-enough","status":"publish","type":"post","link":"https:\/\/digital-55.com\/website-traffic-isnt-enough\/","title":{"rendered":"Website Traffic Isn\u2019t Enough: Why You Should Focus on Visitor Intent This October"},"content":{"rendered":"
[vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”7″ top_padding=”7″ bottom_padding=”7″ back_color=”color-626224″ overlay_color=”color-xsdn” overlay_alpha=”90″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ medium_visibility=”yes” mobile_visibility=”yes” uncode_shortcode_id=”118661″ overlay_color_type=”uncode-palette” back_color_type=”uncode-palette”][vc_column column_width_percent=”100″ position_vertical=”middle” align_horizontal=”align_center” gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”103250″][vc_custom_heading text_color=”color-jevc” heading_semantic=”h1″ text_size=”fontsize-577596″ text_weight=”700″ css_animation=”bottom-t-top” uncode_shortcode_id=”628861″ text_color_type=”uncode-palette”]Website Traffic Isn\u2019t Enough: Why You Should Focus on Visitor Intent This October[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”7″ top_padding=”7″ bottom_padding=”7″ back_color=”color-626224″ overlay_color=”color-xsdn” overlay_alpha=”90″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ desktop_visibility=”yes” uncode_shortcode_id=”142104″ overlay_color_type=”uncode-palette” back_color_type=”uncode-palette”][vc_column column_width_percent=”100″ position_vertical=”middle” align_horizontal=”align_center” gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”103250″][vc_custom_heading text_color=”color-jevc” heading_semantic=”h1″ text_size=”fontsize-577596″ text_weight=”700″ css_animation=”bottom-t-top” uncode_shortcode_id=”951818″ text_color_type=”uncode-palette”]Website Traffic Isn\u2019t Enough: Why You Should Focus on Visitor Intent This October[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”7″ top_padding=”3″ bottom_padding=”3″ back_color=”color-xsdn” overlay_color=”color-xsdn” overlay_alpha=”90″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ medium_visibility=”yes” mobile_visibility=”yes” uncode_shortcode_id=”239455″ overlay_color_type=”uncode-palette” back_color_type=”uncode-palette”][vc_column][vc_column_text text_lead=”yes” uncode_shortcode_id=”201003″]In the digital era, all businesses strive to drive as much traffic as possible to their websites. Although this approach could yield millions of impressions, traffic isn\u2019t success. The most undervalued metric is visiting intent \u2014 knowing why someone is visiting your site and what they are looking for.<\/span><\/p>\n This October don\u2019t simply get visitors but find and convert “intenders” \u2014 visitors who have an action intention who are most likely to move the needle. We explain why visitor intent matters and Digital 55\u2019s<\/a> products will convert anonymous traffic into leads.<\/span>[\/vc_column_text][vc_custom_heading text_color=”color-165621″ text_font=”font-184615″ uncode_shortcode_id=”697860″ text_color_type=”uncode-palette”]Understanding the Concept of “Intenders”[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”346302”]“Intenders” are site visitors who visit with a particular purpose in mind. They\u2019re not simply scrolling, they\u2019re looking for products, services, or content. These visitors are very useful because they\u2019re getting a step closer to an action \u2014 purchasing, subscribing to a service, asking for more information. Intentioners, in contrast to casual visitors, have a higher potential to convert, which makes them prime targets for targeted marketing.<\/span><\/p>\n For instance, the user visiting your website may be browsing through your blog or checking out your offerings. But an intender is more likely to navigate right to product pages, do some feature research, and maybe even put products in their cart or complete a form. They want to engage with you, you just need to enable them to make the next step.<\/span>[\/vc_column_text][vc_custom_heading text_color=”color-165621″ text_font=”font-184615″ uncode_shortcode_id=”996411″ text_color_type=”uncode-palette”]Why Identifying Visitor Intent Matters More Than Just Traffic[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”114778″]The analytics for traffic such as pageviews and sessions are helpful, but usually only tell us about some of it. If you\u2019re getting thousands of visits per day and they\u2019re not aligned to what you\u2019re trying to do, that\u2019s wasted money. Intent will go a step further and reveal exactly what your visitors are trying to achieve when visiting your site.<\/span><\/p>\n Identifying intent helps you:<\/span><\/p>\n [\/vc_column_text][vc_custom_heading text_color=”color-165621″ text_font=”font-184615″ uncode_shortcode_id=”150839″ text_color_type=”uncode-palette”]Digital 55: Transforming Unidentified Site Traffic into Leads[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”682503″]Knowing how visitors will behave and using it efficiently requires a set of tools. Digital 55 provides a suite of features to convert inactive website visitors into relevant leads. Here\u2019s how:<\/span><\/p>\n <\/p>\n Digital 55\u2019s cutting-edge B2C lead generation tool<\/a> helps brands to identify who\u2019s coming to their site and even more importantly, what they are interested in. Visitor IQ gives detailed visitor stats such as which pages the visitors go to, how long they spend on your site, and what actions they take. This information helps you find savvy traffic and segment it for advertising.<\/span><\/p>\n If someone visits your pricing page several times, or visits the same product category more than once, for instance, then you can take them to be an intender. If you have that data, you can trigger personalized messaging to nudge them towards conversion (a discount or another email).<\/span><\/p>\n <\/p>\n Digital 55\u2019s lead generation software allows you to gather visitors\u2019 data at their fingertips. When placing forms or pop-ups at times where an intender is most likely to be active, you can ask them to submit their contact information. If you\u2019re providing them with something to vouch for, such as an eBook, webinar invitation or discount code, that can further motivate them to post information.<\/span><\/p>\n These are useful to get leads that you can then cultivate the lead, making an unsolicited visitor a known lead with less complication.<\/span><\/p>\n <\/p>\n Once you have visitor intent and contact details, you need to maintain momentum. Digital 55 CRM integrations allow for quick identification of leads, as well as nurture with targeted follow-up. The CRM suite can be applied to automated email blasts or custom workflows so you can stay in touch with prospects and help funnel them.<\/span><\/p>\n <\/p>\n Behavior changes all the time and so should your strategy. Digital 55 also offers regular reports and insights so you can train your website and marketing to better identify intent. By constantly optimizing based on real-time information, you can increase conversion and make sure that your website is working as a lead generator.<\/span>[\/vc_column_text][vc_custom_heading text_color=”color-165621″ text_font=”font-184615″ uncode_shortcode_id=”913435″ text_color_type=”uncode-palette”]Focus on Visitor Intent This October[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”111629″]Website traffic is a great sign of exposure, but in today\u2019s competitive online environment, it doesn\u2019t mean anything. Identifying visitors, especially intenders, is essential to convert traffic into leads. You can search, snare, and grow intent visitors by using Digital 55\u2019s tools so you know your efforts are producing true business results.<\/span><\/p>\n This October, replace number-crunching with intent-capturing. Start utilizing Digital 55\u2019s services to leverage every customer encounter \u2014 because knowing what your visitors want is the best way to convert them into loyal customers.<\/span>[\/vc_column_text][vc_custom_heading heading_semantic=”h3″ uncode_shortcode_id=”259335″]Get Started with Visitor IQ[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”742470″]Don’t let potential leads slip through the cracks. Transform your website into a lead generation powerhouse with Visitor IQ. For more information, visit Digital 55 or reach out directly at sales@digital-55.com and discover how Visitor IQ can revolutionize your online business strategy.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”7″ top_padding=”3″ bottom_padding=”3″ back_color=”color-xsdn” overlay_color=”color-xsdn” overlay_alpha=”90″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ desktop_visibility=”yes” uncode_shortcode_id=”615608″ overlay_color_type=”uncode-palette” back_color_type=”uncode-palette”][vc_column][vc_column_text text_lead=”yes” uncode_shortcode_id=”162498″]In the digital era, all businesses strive to drive as much traffic as possible to their websites. Although this approach could yield millions of impressions, traffic isn\u2019t success. The most undervalued metric is visiting intent \u2014 knowing why someone is visiting your site and what they are looking for.<\/span><\/p>\n\n
1. Visitor IQ: High Performance Visitor Statistics.<\/span><\/h3>\n
2. Lead Acquisition Software: Capture Intent at Key Times.<\/span><\/h3>\n
3. CRM Connectivity: Conveniently Track and Nurture Leads.<\/span><\/h3>\n
4. Data-Analytics: Target for Purpose.<\/span><\/h3>\n