{"id":130793,"date":"2024-08-15T16:14:57","date_gmt":"2024-08-15T16:14:57","guid":{"rendered":"https:\/\/portfoliodesign.digital-55.com\/?p=130793"},"modified":"2024-10-14T15:46:42","modified_gmt":"2024-10-14T15:46:42","slug":"a-guide-to-paid-advertising","status":"publish","type":"post","link":"https:\/\/digital-55.com\/a-guide-to-paid-advertising\/","title":{"rendered":"A Guide to Paid Advertising"},"content":{"rendered":"

[vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”7″ top_padding=”7″ bottom_padding=”7″ back_color=”color-626224″ overlay_color=”color-xsdn” overlay_alpha=”90″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ medium_visibility=”yes” mobile_visibility=”yes” uncode_shortcode_id=”194683″ overlay_color_type=”uncode-palette” shape_dividers=”” back_color_type=”uncode-palette”][vc_column column_width_percent=”100″ position_vertical=”middle” align_horizontal=”align_center” gutter_size=”3″ style=”light” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”883389″][vc_custom_heading text_color=”color-jevc” heading_semantic=”h1″ text_size=”fontsize-577596″ text_weight=”700″ uncode_shortcode_id=”143197″ text_color_type=”uncode-palette”]A Guide to Paid Advertising[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”7″ top_padding=”7″ bottom_padding=”7″ back_color=”color-626224″ overlay_color=”color-xsdn” overlay_alpha=”90″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ desktop_visibility=”yes” uncode_shortcode_id=”198954″ overlay_color_type=”uncode-palette” shape_dividers=”” back_color_type=”uncode-palette”][vc_column column_width_percent=”100″ position_vertical=”middle” align_horizontal=”align_center” gutter_size=”3″ style=”light” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”883389″][vc_custom_heading text_color=”color-jevc” heading_semantic=”h1″ text_size=”fontsize-577596″ text_weight=”700″ uncode_shortcode_id=”143197″ text_color_type=”uncode-palette”]A Guide to Paid Advertising[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”7″ top_padding=”3″ bottom_padding=”3″ back_color=”color-xsdn” overlay_color=”color-xsdn” overlay_alpha=”90″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ medium_visibility=”yes” mobile_visibility=”yes” uncode_shortcode_id=”225758″ overlay_color_type=”uncode-palette” shape_dividers=”” back_color_type=”uncode-palette”][vc_column][vc_column_text text_lead=”yes” uncode_shortcode_id=”176355″]If you’re looking to reach new clients, having a strong online presence is key. Even though organic methods like content marketing and social media engagement can boost your brand’s visibility, you can boost it further by incorporating paid advertising into your strategy. This blog post explores the different types of paid advertising available, along with their advantages and disadvantages.<\/span>[\/vc_column_text][vc_custom_heading heading_semantic=”h3″ uncode_shortcode_id=”110334″ subheading=”It costs money to advertise – compared to SEO or social media. Is it worth investing in paid advertising? Let’s look at the benefits.”]What are the benefits of paid ads? Let’s talk about them![\/vc_custom_heading][vc_column_text uncode_shortcode_id=”172919″]You can reach your exact target audience<\/b><\/p>\n

Social media and SEO don’t let you control your audience. You can post the kind of content you think users will like, but you can’t control whether they see it.<\/span><\/p>\n

With paid ads, you can tell Google (or Facebook, Instagram, Bing, etc.) exactly who you want to target. Being able to define your audience makes it easier to grow fast \u2013 which is the next benefit.<\/span><\/p>\n

You Can Get Results Faster With Paid Ads<\/b><\/p>\n

With paid ads, you can get eyes on your site the same day you create it. Unlike SEO, social media, and email marketing, paid ads can reach your audience right away.<\/span><\/p>\n

Long-term growth is great with SEO and other marketing efforts, but paid advertising helps you get traffic more quickly.<\/span><\/p>\n

Measuring success is easier<\/b><\/p>\n

With paid ads, you can track how users get to your site or product page. This means you can analyze which ad drives users to your site.<\/span><\/p>\n

The benefits of SEO and social marketing are well known, but it’s hard to track which posts and changes drive traffic. With Pay-Per-Click advertising, you can see what ads are driving traffic.<\/span><\/p>\n

There are many types of ads, and there are some different ad platforms, and each has its own targeting options. Here are some of the most popular paid advertising platforms and the advantages and disadvantages of each.<\/span>[\/vc_column_text][vc_custom_heading heading_semantic=”h3″ uncode_shortcode_id=”136133″]Display Ads[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”197968″]Display ads are graphical advertisements that appear on websites, apps, or social media platforms. These ads can include images, videos, or interactive elements and are typically targeted based on user demographics or interests.<\/span><\/p>\n

Advantages:<\/b><\/p>\n