[vc_row row_height_percent="0" overlay_alpha="50" gutter_size="3" column_width_percent="100" shift_y="-3" z_index="10"][vc_column][vc_single_image media="85670" media_lightbox="yes" media_poster="yes" media_width_percent="80" alignment="center" shape="img-round" radius="std" border="yes" shadow="yes" shadow_weight="lg" shadow_darker="yes" advanced="yes" media_items="media|poster,icon|xl" media_overlay_opacity="50" media_text_visible="yes" media_overlay_visible="yes" media_h_align="center" media_h_position="right" media_padding="2" media_icon="fa fa-youtube-play" no_double_tap="yes"][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]I want to discuss today on how a small business can be effective with pay-per-click marketing.

A client of ours, Lumberman’s, had success with Google pay-per-click marketing and our challenge was to duplicate that with a Facebook marketing strategy. The challenge with pay-per-click marketing isn't just placing the ad, but getting people to click the ad using creative messaging. Lumberman’s cost on PPC is $1.42/click generating 29k impressions. Our Facebook strategy cost $.34/click generating 113k impressions. Yes, low costs, more impressions, & more clicks!

Surgically targeting potential customers is the key and putting that right message to get the click is the combination Digital 55 offers. Lead generation is tough so don’t fret about not understanding social media marketing, Digital 55 is your partner in social media lead generation, remember it’s all about the click, baby!

Greg Whitlow
Digital 55[/vc_column_text][/vc_column][/vc_row]