[vc_row][vc_column width="1/1"][vc_column_text]Proofreaders can really come in handy! We’ve all seen it - a word slightly misspelled that changes the entire meaning of the message you’re trying to get across. Maybe it's worse and the mistake makes your company look unprofessional. Even if a word is merely used in the wrong tense, it can cause problems.
As evident in old episodes of The Tonight Show with Jay Leno “Headlines” segments, it's easy to approve a news title or marketing advertisement that may cause headaches, embarrassment, an unintended chuckle, or any combination of the three. Even reading through a correctly formatted sentence too quickly can cause a misunderstanding. Even though the error is the reader’s fault, it is still important for a writer to choose their words carefully. For example, a reader may be offended at your suggestion to “stockpile” when what you actually wrote was a suggestion to “stay stocked up.“
The bottom line is, you don’t want anyone offended or a bad representation for your company. What can you do? In the latter example, there’s not much that can be done aside from carefully choosing the words you use or placing a disclaimer with the content.
The best plan of action is to hire a good proofreader that will take the time to go through your blog/ad/script/content with a fine-tooth comb. Even if you don't hire someone new, it's always a good plan to ask a co-worker to read your work before it's sent to a client.
At Digital 55, we have a team of hawk-eyed proofreaders who make sure that your content’s message is received as correctly as possible. We review at every stage to make sure that the alignment stays where it should so words do not get cut off. We can take your bullet points and create the content for you. We are always happy to help you maximize your brand and your message to current and prospective clients and customers. Reach out to us today!
Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of Digital 55.
Just kidding....unless you found a mistake! [/vc_column_text][/vc_column][/vc_row]