Marketing Words Are A Powerful Tool

They enable you to connect with audiences and encourage them to take action. For email marketers, the importance of using the “right” words cannot be overstated. Which word or phrase will click with your subscribers and nudge them to open emails, click to visit your website, or make a purchase? It’s also important to know which words to avoid. That’s what we’ll touch on in this week’s post.

Here are the most cringeworthy slang marketing words your business should avoid:

  • I can’t even
  • On fleek
  • Lit
  • Turnt
  • Dab
  • Chill
  • GOAT (greatest of all time)
  • Gucci
  • Fo’ real
  • Peng
  • Totes
  • Fam
  • Lul
  • Salty
  • YEET
  • Bae

If you’re ever wondering if a word or idea may come across as “trying too hard” with the kids, check out the subreddit “/r/fellowkids.”

Too Good To Be True

Whether you sell CRM software or gluten-free dog treats, it’s always best not to oversell yourself.

Instead, focus on what it can actually do. Avoid superlatives and keep your brand on solid ground.

Here are the “nobody will believe you” marketing words to avoid:

  • Groundbreaking
  • Once-in-a-lifetime
  • Revulutionary
  • Perfect
  • Impossible
  • Miracle
  • Once-only
  • Visionary
  • Transformative
  • Jaw-Dropping
  • Spell-binding
  • Game-changer
  • Armageddon
  • Always
  • Apocalypse

Avoid Sounding Like A Used Car Dealer

Here are the “salesy” marketing words you should avoid:

  • Outside the box
  • Synergy
  • Optimize
  • Promise
  • Satisfaction Guaranteed
  • Cutting-edge
  • Profit
  • Commission
  • Hidden gem
  • Bandwidth
  • Connect (as in, “when’s a good time to connect?)
  • Programmatic
  • Quota
  • Pitch
  • Leverage
  • Win-Win
  • Opportunity

Terms That Are Overplayed

These words may have been all the rage in years gone by. But those years are gone by.

Now, they just sound like you’re a broken robot, regurgitating the same words over and over again like any other faceless corporate hack.

These are the most overused marketing words out there:

  • Actionable
  • Learnings
  • Viral
  • Disruption
  • Hulistic
  • Innovative
  • Seamless
  • Robust
  • Granular
  • Snackable
  • Paradigm
  • Customer-oriented

Words That Lack Effort

You’re a creative marketer. So there’s no need to fall back on those words we learned in third grade.

Be better. Be more unique. Be more charismatic.

And whatever you do, avoid these lazy words at all costs.

  • Click here
  • Submit
  • Buy
  • Buy now
  • Great
  • Very
  • Stuff
  • Things
  • Amazing
  • Huge
  • Awesome
  • Deal
  • Special
  • Best

In Summary

While we think this is a great place to start, few things in life have “hard-and-fast” rules, of course. So use your best judgment and creativity to craft a message that speaks to your target audience.