How do you define and market to your target audience? For people to be interested in a product or service, they need to relate to the tone and content of the message. By getting someone’s buy-in, a personal connection is made, and trust is established. Let’s say the goal is to sell a product to working mothers. Your plan might be to portray your brand as energetic and empathetic, using digital advertising and social media platforms to spread the message. That’s great approach for that specific target audience, but what if your product or service speaks more to retired seniors? In that case, your marketing campaign might include print ads in newspapers and magazines that exude a more subtle and relaxing tone. We recommend that you identify your average buyer and plan or modify your marketing accordingly.

Who Is In Your Target Audience?

Who are your current customers? Look for recurring trends, like common characteristics and interests. Which of your current customers give you the most business? It’s likely that others like them could also benefit from your product. Keep this in mind that it costs five times more to win over a new client than it does to serve your existing ones. Always try to meet the needs of your current audience; they are your key to growing your sales. It’s important to talk to current customers on a regular basis.

What Is The Competition Up To?

What audience is your competition going after? What does their customer profile look like? Try going after a different market. In doing so, you might find a niche that isn’t being addressed

Choosing Demographics

You need to determine not only who has a need for your product, but who’s most likely to buy it. Consider:

  • Age
  • Location
  • Gender
  • Sexual orientation
  • Income level
  • Education level
  • Marital or family status
  • Occupation
  • Ethnic background
  • Religion
  • Political affiliation
  • Native language

Think About How Your Audience Sees Itself

Consider personal characteristics such as the attitudes and tastes of your target audience. These can include:

  • Personality
  • Attitudes
  • Values
  • Interests/hobbies
  • Lifestyles
  • Behavior
  • Technological expertise

From there, you can decide how your product can fit into your audience’s lifestyle.

Maximize ROI

A good target market analysis can help you maximize your ROI. It’s what helps small businesses compete with large ones. Put simply, it’s all about knowing who your target audience is; the customer or client base you will be targeting specifically to purchase your goods or services.

When you know who you’re targeting, it’s easier to determine the right way to reach them, and how you can motivate them to buy your new product. Just remember to not make your marketing message so specific that you have nowhere to grow.

Questions? Need Help Finding Your Target?

Digital 55 can help you find your target audience and craft the right message to sell your product or service. Call our Sales Team at 866-665-3887 or contact us online. We’re excited to hear from you!