Are you maximizing the benefits of an online presence for your business?

Your online presence matters. An online presence is key for the growth and success of your business. This is where you attract new customers and maintain customer relationships, making it worth your time and money.

You may be worried about the many what-ifs when diving into the vastness of the internet, but rest assured, the benefits always outweigh the risk. Lack of technological experience, cost, support, time, and money are all valid concerns and should be thought through. However, if you come up with a plan and take it one step at a time it is possible to create a strong online presence.

 You are the expert of your business and customers want to hear from you.

You may think that your online presence will not matter because of larger competitors in your industry. It is 100% possible to compete with the larger competitors. People search online for information about businesses. In fact, 97% of customers search for businesses online. By not having and actively using your online presence you are missing out on a huge segment of customers.

97% of customers search for businesses online.

Many business owners understand the importance of a website, but opt for only using social media. Building your online presence means more than just posting on social media. A website establishes your business like a brick and mortar store would have in the past. Driving traffic to this landing page that can increase your online reputation and further increase visitors to your social media accounts. Moreover, 73% of mobile searches trigger additional actions and conversions. This creates an opportunity for new and current customers to obtain knowledge about your business in greater detail. Customers will be more willing to come back because they feel more connected to your company and they are able to access the information they need.

If you are not prioritizing your online presence, start today. The return on investment is much greater than the time and money that you put in.

If you need help creating your website or social media presence contact us at Digital 55. We’re here to help!