Siri, Alexa, Google Home … what’s next? These three voice enabled search devices have become common household names over the past few years. According to DialogTech.com, “Though 25-49 year-olds are the most active voice searchers, the 18-24 demographic is credited with helping to drive early adoption of the voice enabled technology.” Devices that respond to your voice are like having a separate set of hands. You can use them to send and read text messages, play and pause music, set alarms and timers, search the Internet, get sports scores, and more. The list of their capabilities keeps getting longer each day.

Dialog Teach 2019 reports that half of all online searches will be made through voice enabled search by the end of this year. We live in an instant culture. Almost everything these days is online — reserving tickets for a concert, listening to audio-books or ordering cupcakes. Amazon’s 2 day shipping shows up at your doorstep and grocery store’s now drop off your groceries to your car. People want the answer to whatever they are wondering and they want it now.

So, How Can You Drive More Calls and Customers from Voice Search?

  • Voice search keywords and queries differ from traditional text searches, but the same SEO principles apply. Adhere to SEO best practices to ensure you rank high.
  • Voice enabled searches are longer than traditional text searches. Optimize your content for long-tail keywords and queries likely to be spoken aloud.
  • Optimize for local searches by providing an easily accessible phone number and address, updating your Google business listing, and adding “near me” in the title tags, meta description, and anchor text.

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