Video marketing is one of the newest additions to the promotion toolbox, so you may be wondering if it’s worth using videos for advertising your business. Here are five (5) reasons why you should consider it.

1. Search engines favor video content.

One of the many goals of any SEO strategy should be to keep viewers are your site as long as possible. What does that better than well produced video content? Plus, YouTube is the second largest search engine behind Google. By uploading your videos on your website, as well as to YouTube, your brand’s visibility will increase. Increase that number even more by sharing the content on other social media pages!

2. Video marketing is an an investment.

HubSpot tells us that having a video on a landing page can increase conversions by 80%! Want to influence buying behavior and persuade potential leads into becoming regular customers? Using compellingly produced video content is powerful selling tool that can do just that; increase conversions. Not only that, but you can also re-purpose your content into customized tutorials and testimonials.

3. Video builds trust and credibility.

Video is the perfect way to create a personality for your company and your brand, enabling you to connect with your viewer and earn their trust. 90% of users say that product videos are helpful in the decision process. The more videos you have to help educate and inform your customers, the more you will build on that foundation of trust. And trust translates to sales.

4. Video is a great addition to your email marketing campaigns.

Getting someone to actually open your email is an increasing challenge. Just using “video” in your subject line can increase open rates and decrease unsubscribe rates. The fact is, video in an email leads increased click-through rates.  Additionally, using video to demonstrate your product or express something to your potential customers, makes it easier to follow and understand.

5. Video encourages social shares.

We are in the age of the viral video; 92% of mobile video consumers share videos with others. So, have some fun and really show what your company is all about. The more personality you show, the better.

Ready to explore how Digital 55’s video production team can work with you to create an engaging video marketing plan for your business? Contact us TODAY!

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