8 in 10 Americans are now online shoppers. These digital deal seekers check their email, websites, and various social media platforms during their daily shopping routines to make sure they are getting the best value for their money. Moreover, online shopping is quickly becoming the standard way to buy everything we need, making it essential for every business to invest in social media and targeted email marketing.

How do you engage with your target audience?

Building brand awareness should be one of the first steps in any marketing campaign. If you’re looking to expand the ways in which you are communicating with your potential and current customers, social media platforms are clearly one of the best places to reach them. Worldwide there were 3.80 billion social media users in January 2020, according to We Are Social. Providing a positive, engaging, and entertaining customer experience on social media and through email is important because it builds trust, loyalty and influences buying behaviors. In other words, if your followers grow to trust your brand, they are going to stay devoted to you for a long time. Almost more importantly, they’ll recommend you to others.

Online Shopper Trends

To capitalize on this online purchasing trend, digital marketing experts suggest adding a customer relationship management tool (CRM) to your marketing toolbox. With a CRM, businesses can track the customer data and activity that is being generated by social media and email traffic. Having this valuable customer information lets a brand market itself to their customers in smarter, more efficient ways. For example, email marketing applications allow companies to track the performance of their email campaigns. Some of the statistics you can track are sent count (number of email addresses you sent to), how many of those emails were opened, which links were clicked, etc. Additionally, a CRM can help businesses understand their audience’s likes and dislikes by providing the ability to analyze all types of customer data.

Digital 55 can show you how to collect, store, and use online shopper customer data to its fullest potential. Our simple and easy CRM, Inugo, is a cloud-based application that is uncomplicated to setup and effortless to use. So, if you’re in the market for a CRM, or email and social media marketing, contact us TODAY! Let us help you connect with your target audience!