Video production works. Period. By introducing your business in a visual and engaging way, you better promote it to your target audience – and raise brand awareness in the process. Here’s our list of five ways your business can benefit from making video production a part of your marketing strategy.

1) Quickly Gain Awareness

Above all, video offers you the ability to raise brand awareness more effectively than with any other type of content. In fact, research has found that 1 minute of video is worth no less than 1.8 million words.

No matter what industry you operate your business in, chances are your audience loves video. Just by including the word “VIDEO” in your email subject lines can increase open rates by 19%. So, it’s not surprising that a majority of marketing professionals view video as the type of content with the highest return on investment.

2) Capitalize on Online Behaviors

A 2015 study found that our online attention span is now at 8 seconds, which is shorter than a gold fish’s memory. That means you only have a split second to attract your audience’s attention. Written content just isn’t that engaging. Video content, on the other hand, is. Especially on social media platforms like Facebook or LinkedIn. These outlets offer an undeniable opportunity to reach your audience and satisfy their desire for instant gratification.

3) Versatile Content

Another great advantage of video for your business is that you are not limited to a specific segment of your audience. Instead, you can go one of two routes: produce long form content that appeals to all your potential and current customers, or multiple, smaller pieces that are tailored specifically to individual audience segments.

4) Brand Consistency

One of the greatest advantages of a well-produced video is its adaptability. You’re not limited to just embedding it on your website. Instead, you can include it in all your digital marketing efforts.

Social media networks, like Facebook and LinkedIn, allow you to upload the video directly your business pages. By using your video in a variety of ways, you can increase the consistency of your message and more effectively reach your target audience(s).

5) Going Viral

What type of online content are you most likely to share? Chances are ‘text’ isn’t the answer. Blog posts can be, but the most effective content in terms of ‘shareability’ is video content. Think about it: when you share something, you want your followers to like it as much as you do. We bet you share more videos than any other type of content.

If your goal is to raise both audience engagement and brand awareness, video is the way to go. Digital 55 can help! Check out the video section on our website, then contact us to get started on your video project TODAY.