Small businesses may think that if they get a big following on social media platforms they will get instant leads and growth will follow.  Clearly, instant gratification is inherent today.  However, brand awareness is work and still takes time.

Small business owners, make sure you know and understand who is your target audience. That takes data and understanding your current customers, which begs the key question: Is your data organized?

Five Key Data Points:

  1. Google analytics
  2. Email Marketing Opens/Clicks
  3. Social/PPC Impressions/Clicks
  4. Sales Funnel Leads/Opportunities
  5. Actual Performance

Studying this data is important when leveraging social platforms. It takes time to gain brand awareness and it takes a constant rhythm of impressions and proper messaging across social, email, print, and other digital media platforms.

If your focus is only on a social media ad campaigns, there is no guarantee of instant lead generation. You have to utilize all the tools in your marketing toolbox to put your brand in front of current and prospective customers. Your digital marketing partner must measure the data to manage the results that will allow maximization of the dollars you put into social media marketing.

Digital 55 is focused on data even though we appear to only be a marketing company.  The digital sphere allows small business to measure specific data which can leverage marketing dollars better. So, to Social or Not to Social needs to be looked at to through the prism of data.

Digital 55 is here to help your business grow. Let’s start a conversation about it. Give us a call at 866-665-3887 or fill out our contact form and we’ll get back to you as quickly as we can.