To get to the top in the business world today, your marketing plan needs to be data-driven. Spending more time and resources on growing and maintaining clean databases is key to meeting and growing with consumer needs and expectations. Data that is incorrect, incomplete, irrelevant, duplicated, or improperly formatted is not necessary and may just get you inaccurate results. But, I digress… what we’re here to talk about is using your data wisely.

Let’s take your marketing budget, for example

Budget are made with trackable revenue streams, right? Traditionally, this has often resulted in less funding for marketing – as compared with other departments that can more readily attribute revenue to their projects.

Data-driven marketing has begun to level that playing field. It offers a full range of options for tracking KPIs and revenue, so that when the time comes, marketing departments have the statistics they need to backup all their hard work.

Here are the numbers about the importance of data-driven marketing: not only in terms of competing for internal support and funding, but also for keeping ahead of the competition – 71% of agencies surveyed said their clients plan to increase spending on data-driven marketing.

The overall effect of data-driven marketing is a huge deal. Not only can it improve your ROI,  but it can also give you insight into your target audience. How cool would it be to be able to send them ONLY the messages that will speak most clearly to them? Talk about target marketing! At the end of the day, it’s about how DATA can help you provide exceptional customer experience and boost your brand’s reputation.

Interested in how you can use your data to grow your business? Contact Digital 55 TODAY!