Is Facebook a good tool for B2B sales? We think it’s better to take a broader view. These days business connections are more than just B2B or B2C. It’s more about business to people. And business owners ARE people – and a lot of those people use social media.

In this article, we’ll give you some ideas of how you can find businesspeople using Facebook ads.

  • Make sure you have a good message.

    If you’re trying to generate leads, it’s important to make sure your message (or offer) is appealing to your desired audience. Your ads should not only be visually eye-catching, but also closely align with your audience’s interests.

  • Mix and match your targeting options.

    Don’t just target people based on job title alone. Mix job titles with other interests to narrow down and find the people who would use your product or service.

  • Check the audience size.

    Facebook will tell you how many people you can potentially reach. If the audience is too small, you will run out of potential leads. If the audience is too broad, you might not get a good amount of leads. Try to find a good balance.

  • Test different audiences and variations.

    It’s important that you test different audiences against each other to see which one will perform the best and generate the best leads. Never stop testing.

Here’s some additional ideas:

TARGET BUSINESS PAGE ADMINS

Most business owners have a Facebook page that they’re an admin of. So, this is a quick and easy way to find people that are likely to own a business.

TARGET MAGAZINES OR ONLINE PUBLICATIONS BUSINESS OWNERS READ

If the business owners read a magazine that has a large readership, you can search for it on Facebook ads manager, and target people who express an interest in that.

An example of online publications or magazines with large readerships are “Entrepreneur” and “Inc”.

For best results, try to find magazines or online publications that are specific to the type of businesses you’re targeting. For example, if I wanted to target investment businesses, I’d focus finding online magazines and publications for investors.

TARGET PEOPLE WITH AN INTEREST IN BUSINESS

One of the easiest ways you can target people on Facebook who are interested in “business” is to type in keywords into the Facebook targeting search box.

TARGET SPECIFIC TYPES OF BUSINESSES BASED ON INDUSTRIES

Targeting every and any business owner is most likely going to be too broad. So, it’s best if you can drill down even further and pick out a specific industry type of business person to target.

For example, in Facebook’s interest targeting, it gives you the option to select a wide range of business categories for you to find people in.

If you need help with creating a social media strategy using Facebook ads to help your business generate more leads and sales, then contact Digital 55 TODAY!