Using video tips should be an important part of your business advertising strategy. Video can be a powerful lead generation tool, with the right marketing team to guide you. Recent studies indicate that more traffic is generated with video than other forms of digital media.

Additionally, video is an effective way to inform people of who your company is and what you are selling. That’s definitely why 85% of businesses today use video in their marketing strategy. Video tells a story using more than one sensory input and creates an emotional response. So, our #1 video tip is: there’s no better way to explain, persuade, inform, or promote your brand than by using the cinematic techniques of a well created marketing video.

Video Tips for the Do-It-Yourselfer

If you’re just getting started, the process of creating a video for your business does not have to be overly complicated or overwhelming. You do not need expensive equipment to produce the video you desire for your marketing strategy. Simply using your phone may be enough because camera phone quality is improving constantly. Phones are now able to produce high-quality images without having to use an actual camera. This creates convenience because your phone is easily accessible and you do not have to carry around multiple devices. A tripod could help with this process to help keep your phone steady and to ensure that the video is not shaky.

Creating a plan can immensely help the process of shooting your video. Plan out the story you want to tell, what you want people to say, and what shots or angles you want to get. This set structure can help the process go more smoothly. Think of it as telling a story. Don’t be afraid of trial and error because, just like anything else, it takes time to learn something new.

Perfection is not the purpose for your video, nor is quality the most important thing but having an entertaining subject can influence more people to watch your video, increasing your organic engagement. Don’t focus too much on the perfect video, but definitely focus on the perfect message.

Most of all, have fun with it and do not be afraid to try something new.

Beyond DIY

DIY videos are a great way to create organic traffic and growth on your website and social media accounts. When you are ready to take the next step with your digital footprint and try sponsored advertising on social media, contact us! We’re experts in creating fresh and engaging video content.