Why is the CRM adoption rate for Salespeople so low?

Are you finding it difficult to get your salespeople on board with CRM adoption? One reason is that many people regard CRM data entry as too time consuming. We all have what seems like 50 million things on their plate, which makes people leery of anything that adds to their daily task list. It’s also true that many experienced salespeople think they know how to manage their own accounts and relationships best. Their standpoint is that they don’t need a CRM. If it’s not broken, why fix it?

Another reason for a low adoption rate is that most organizations only use 3-4% of their CRM’s capability because they bought a CRM package that was more powerful than they needed.  This creates massive training issues for busy salespeople, resulting in those low adoption rates. In the end, your company can spend a lot of capital on a CRM that no one is using…even when “required” by management. Wasting resources is never a good plan for any business.

So, Digital 55 has designed a solution that works for CEOs and salepeople alike. The learning curve with our Inugo Simple & Easy CRM is minimal because it is truly is a Simple & Easy system. The added workload is also minimal because each user is already recording the information somewhere such as a notebook, excel file, or a notepad on his or her mobile device. But, what happens when they’re away from their desk? With Inugo, salespeople can quickly access the information they need in the CRM from anywhere with a internet connection.

Every business needs a CRM that just works – like Inugo Simple & Easy CRM. Tt’s important to get your team on board with whatever CRM system you choose. Business owners and managers can track sales opportunities and retain customer and prospective customer data in the event an employee leaves the company. Analytics are essential! With a Inugo you can, at any time, know if sales targets are being met, follow through is being done, and if deals are being made. A Simple and Easy CRM increases productivity as well. Call or email us today to find out how our products and services can meet your needs and productivity standards.