Does your website need to be optimized for SEO? Absolutely! SEO is an acronym that stands for “Search Engine Optimization” and is essential for any professional website. The worldwide web contains millions of websites and people rely on search engines like Google to sort through the mess. Using the right keywords and terminology in your websites meta tags can greatly increase traffic to your site. When ranking your website, Google also considered your website’s content and how that content is tagged. Strategic placement of keywords in your website’s content along with proper heading tags helps Google show your website to potential customers.

That’s so much information, right? So, today, I want to focus on picking the right keywords and keyword phrases. Increasing traffic to your site is a priority, but really that only counts if you’re hitting the right audience. Choosing effective keywords that connect with your target market can take time and research, but the results will definitely be worth it. To help you get started, here’s 5 tips for choosing the right SEO keywords.

  • KNOW YOUR CUSTOMER

To identify your target audience, try putting yourself in their shoes when you create your initial list of keywords. Ask yourself, ‘If I wanted to search for the products or services I offer, what would I type into Google? It’s also helpful to ask other people in your network, like friends, family members, colleagues or even current customers to get their opinion on phrases they would use when searching for your products and services.

  • STUDY THE COMPETITION

Make a list of your main competitors and go to their websites to see what keywords they are targeting. Read their content and view their metadata to help you identify the keywords they are targeting. Looking at your competitor’s keywords will not only help you see what you could be forgetting, but also help broaden your list of ideas.

  • UNDERSTAND THE LONG TAIL KEYWORD

Long tail keywords are a combination of three or more words or phrases. While long tail keywords tend to boast lower search volumes, they generally attract more relevant traffic, are typically less competitive, and easier to rank well on. Choose long tail keywords that help to specify your product or service.

  • USE SEO KEYWORD RESEARCH TOOLS

Use Google AdWords Keyword Tool to research your potential target keywords. With these tools you can gather data on keyword volume and trends, keyword competition, similar keywords and more.

  • DON’T JUST SET IT AND FORGET IT

After you chose your keywords, it’s important to monitor their impact and analyze the results. Often times you’ll find new trending keywords or phrases, along with new keywords your competitors may be using that you can add to your list.

Finally, utilize your keywords wherever possible! SEO keywords aren’t just for your website content. Boost their effectiveness by inserting them into blog posts and social media posts. The more you use keywords within your content, the easier it will be for your target audience to find you.

Building an SEO campaign for your business may seem like a huge feat, but don’t worry! With the right tools and a little help from the experts at Digital 55, you can take your business to the top of Google’s search results.