Art, design, and balance are the keys to great marketing. With a career in design and a passion for art, I am constantly creating. Where does one draw the line between art and design though? The line between the two can be argued, but for the most part the two go hand in hand. They both feed off of the same basic principles. Art is used to provoke thought or emotion, whereas design has to function. Good design functions while provoking thought or emotion. One of the hardest parts to achieving this is conveying your own artistic approach while working within set guidelines and specific content.

A designer’s job is to clearly communicate something, for a purpose. That purpose is almost always to motivate the audience to do something. For example: buy a product, use a service, visit a location, or learn information. The most successful designs are the ones that most effectively communicate their message and motivate people to act.

Although bringing art and marketing together is becoming more commonplace, the biggest risk remains doing it in a manner that is deemed cheesy, tacky or too commercial by the intended audience. If you want to avoid this pitfall, contact Digital-55 today. We’ll create an advertising campaign that will expertly balance art and design and will motivate your audience to action.