Recently, I received a request from a friend asking to have our team design a banner. We were given only content, no design direction. That means the layout, font, text size, and organization were up to us. I am definitely the least creative member on the Digital 55 team (That’s why I work in program management). Our incredible creative people in our design department are so talented, I am always amazed. Anyway, I thought I would take a stab add doing a few little things to help out the team. I figured font and font size couldn’t be too difficult, right?

As I looked at all the options available, I soon felt overwhelmed. I know what would look great if I saw it, but don’t know how to create what looks good. I needed some tips. I came across an article by Large Format Innovation. They suggest using plain text fonts like Helvetica, Verdana, or Futura because they “don’t have lines attached to the end of each stroke” and choose font size of 1 inch tall for every 10 feet of viewing distance. This makes the text easier to read. They also discourage fancy fonts that are more difficult to read quickly and avoid having different fonts on a banner.

Very good things to consider. I would add that it’s important to talk to a designer to figure out the dimensions of the banner and get input from different generations, especially if you are not in the age group as your target audience. If you struggle with getting your message to your customers, have questions regarding dimensions or what avenue/method to use, or how to tie everything together, you can count on the Digital 55 creative team to meet your needs. They are quick to respond and can give several options for you to choose (so you can feel like you had your hand in the process – like me!). Give us a call today to see how we can help you communicate your message and increase your business.