Hi everyone! I’m Lauren, the new Media intern at Digital 55. I am a Media Communication major and Creative Writing minor at The University of Toledo. I have been running my own personal blog for around 5 years and now I get to blog for a living! Even though I have been publishing content for a while, learning how to blog for my internship feels like it’s in a whole different ballpark. I am learning to relate each blog post back to a certain aspect of the business (for SEO). Also, I’ve found that it’s important to make the articles as personable as possible to tug at your reader’s heartstrings. This helps to “humanize” your business and gives your audience confidence in your brand. That’s just the tip of the iceberg! Here’s my list of simple dos and don’ts of blog writing. I hope you find it helpful when you’re sitting down to create incredible content for your business’ blog.

8 Dos and Don’ts of Blog Writing

When Writing a Blog, Do:

  • Include links and photos in your posts. Whether you are linking to other websites or your own past blogs, this will help increase clicks and SEO. Also, readers come to your blog for information, but they also want visual content.
  • Be relatable and be yourself. Your followers want to get to know your brand. Your content draws them in, but your personality is what will make them stay.
  • Know your audience. Just like in every aspect of your business, it is key to know who you are publishing content for. It’s not just their names and email addresses that you need. It’s important to understand their likes, dislikes, what sort of content they enjoy, and services they are interested.
  • Find your focus. What will you be writing about? How broad or specific do you need to be about your topic?

When Writing a Blog, Don’t:

  • Be Negative. You’re more likely to grow your followers and your brand’s image by being positive and supportive. 
  • Write Long Paragraphs. Break up the paragraphs so it is easier to read.
  • Avoid Trying New Things. Let your company’s blog evolve over time. It is perfectly okay to take risks often. If you feel it can add something important to your company or blog, go for it.
  • Spend Weeks Changing Posts. Write your blog, reread and edit it, and then post it. Publish it so the world can read it.

Whether you have been writing blogs for a decade or just a few weeks,these dos and don’ts of blog writing are helpful reminders to make sure your blog posts are performing well online.