Website chat tools are popping up on sites regularly these days. Have you seen them on the websites you’ve visited lately? Have you used them? Did they provide you with the information you needed? Are you thinking about adding this technology to your site? Read this post for useful information that will help you determine if a chat tool is right for your business.

The Evolution of Website Chat

Remember when you were first introduced to text messaging? I think we were all amazed that we could send a message, virtually instantly, to anyone in the world. No more waiting until your family arrived home to see the message you left for them on the counter or fridge. In the business world, you no longer had to send an email that may or may not be checked by your coworker in a timely manner.

Website Chat works very much the same. Consumers want to reach you when it’s convenient for them, even if it’s after hours. Often times customers merely want to relay their gratitude for your company’s efforts. Other times they want to contact you because of a problem they have with your product or service. Hopefully there’s a lot more of the former than there is of the latter. Regardless, attentive service and support is necessary to gain and maintain a positive reputation with your customer base. No company is immune from dissatisfied customers. The sooner an issue can be resolved, the less negative “word of mouth” can damage your reputation that you have worked so hard to build.

Like you, we strive to ensure every customer has a positive experience and feels that WOW factor when they see our work. Our chat tool enhances that overall positive experience. Other benefits include being able to: inform current or prospective clients about what you do, have their simple questions answered quickly, and listen to customer suggestions concerning improvements to products and services.

Using a chat tool keeps your company available for business, even when your office is closed. When you have an avenue for your customers to voice what they want or need as an extension of your customer support, you keep your customers happy and loyal. Satisfied customers are loyal customers and loyalty results in gratification for you and them.

Digital 55 can install and manage a chat tool on your website that allows for customization to suit your business and its audience. Contact us today to see how satisfying it is to cater to your customers by providing multiple avenues of communication and customer support.