Why eMagazines & eNewsletters Work

Why eMagazines & eNewsletters Work

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You are competing for your customer’s attention and consideration.  Your prospects can choose from a laundry list of options and getting on their short-list is getting tougher every day.

Eye-catching and impactful marketing communications are the key to staying top of mind with your prospects.  The goal is simple, make sure that your company comes to mind when they are ready to make a purchase decisions.

While traditional methods such as direct mail can help, these solutions are getting more expensive and less effective.  Savvy businesses are increasingly relying on online communications like email that are inexpensive to distribute and track.

Up to now, creating high-impact email communications has been reserved for Fortune 500 brands.  No longer. We created our eMagazine and eNewsletter solutions to add the power of custom branded communications to your marketing toolbox.

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Our eMagazine solution is a custom-designed HTML email, that looks like a magazine cover, custom-designed for your brand by our in-house design team.  These visually-rich eMagazines are fully interactive, allowing readers to click on headlines and be taken to your website or blog.  eMagazines are a novel solution that will stand-out in your prospect and customer inboxes establishing your brand and positioning your businesses as an authority.

See it in Action:

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We’ve taken the custom-branded, high-impact, approach and applied it to eNewsletters as well.  eNewsletters are consistent high-performance communications that keep your brand top-of-mind with customers.  The challenge is that it’s easy for “traditional” plain-text eNewsletters to get lost in your prospect’s email inbox.

We’ve solved the problem on inbox clutter by creating attractive, professionally designed newsletters that entice readers to interact with the content.  Our goal is to make your eNewsletter a “must-click” option for prospects and customers.

See it in Action:

Both eMagazines and eNewsletters are affordable to design and send using our OnMarketer email solution or 3rd-party email service providers.  We’ve successfully deployed this solution for companies in multiple categories.  Take a moment to review our galleries or get started now with a 30-minute free consultation.

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